Product Manager

Overview

Own and manage the product strategy, positioning and lifecycle for the dental implant portfolios in India, driving market development, product promotions and cross-functional alignment with Training & Education and Sales.

What you'll do

• Own and manage product strategy, positioning and lifecycle for the portfolios in India.
• Drive market development through segmentation, targeting, product positioning, new product launches and pricing.
• Lead product promotions, including communication, discounting, schemes, offers and deals, to build brand equity and drive sales.
• Conduct ongoing market research, competitive analysis and voice-of-customer/voice-of-sales inputs to identify trends, growth opportunities and customer needs.
• Develop market segmentation and target customer profiles to guide positioning and messaging.
• Design and own the annual marketing and product plan, aligning brand priorities with business and sales objectives.
• Work closely with the Training & Education (T&E) and Sales teams to drive market share gain using T&E platforms.
• Coordinate with the regulatory team on new product launches and product registrations.
• Build and manage stakeholder relationships, including handling key accounts (KOLs, clinicians and channel partners).
• Track, measure and evaluate campaign and product performance (ROI, market share, reach, engagement) using data-driven insights, and optimize plans accordingly.
• Maintain, track and create marketing and product collaterals, and manage related inventory.
• Ensure timely and accurate reporting.
• Actively participate in T&E events and conferences, promoting products and engaging with customers.

What you'll need

• Minimum 7 years' work experience in the MNC Medical Devices or specialty Pharma industry, with experience in training and/or selling.
• Excellent stakeholder management and ability to handle key accounts.
• Strong value orientation and performance track record.
• Management degree required.

Nice to have

• BDS preferred.
• Sound clinical/product knowledge of dental implants and related surgical and prosthetic workflows.
• Ability to identify, build and communicate product value propositions relatable by clinicians.
• Strong customer service mindset.
• Able to work in a cross functional, matrixed environment.
• Ability to influence cross-functional teams without formal authority.
• Tech-savvy, fully competent in IT (Word, Excel, PowerPoint, Windows OS).
• Highly developed communication, presentation and interpersonal skills.
• Strong ability to understand and deliver on technical/clinical user requirements.
• Hands-on, detail-oriented, and meticulous nature.
• Proactive, self-driven, good analytical and outstanding problem-solving skills.
• Strong analytical and market research skills, with the ability to translate data into strategic recommendations.
• Proven ability to develop segmentation frameworks and conduct competitive analysis.
• Strategic planning and business acumen, with the ability to align product plans with sales and business objectives.
• Willingness to travel extensively across the assigned territory.

Details

• Location: Mumbai, India.
• Operating company: Nobel Biocare.