Head Of Product Marketing

Overview

Head of Product Marketing responsible for market intelligence, pricing strategy, product portfolio optimization, and go-to-market execution for Certify’s Provider Data Management platform.

What you'll do

• Own end-to-end competitive intelligence for the Provider Data Management space.
• Build continuous market monitoring and deliver recurring market reports.
• Develop pricing strategy and run pricing scenarios and experiments.
• Optimize product portfolio, packaging, and feature prioritization to improve revenue.
• Translate market intelligence into positioning, messaging, and sales enablement assets.
• Lead go-to-market launches and maintain buyer personas and thought leadership narratives.
• Integrate with Product by influencing planning and co-owning discovery research.

What you'll need

• 5–8+ years in competitive intelligence, market research, pricing strategy, or product strategy in SaaS/technology industries.
• Experience developing and deploying pricing models that improved win rates, ACV, or NRR in B2B.
• Strong analytical skills, including building financial models and analyzing usage data.
• Background in healthcare SaaS, health plan operations, or provider data.
• Proven ability to influence cross-functional teams without direct authority.
• Exceptional communication and executive presentation skills.

Details

• Location: Bengaluru, India.