Senior Product Marketing Manager - Bangalore

Overview

Build RZR's product marketing function from the ground up as its first Senior Product Marketing Manager, owning positioning, messaging, sales enablement and content marketing across the platform for mobile gaming, performance advertising and connected TV buyers.

What you'll do

• Complete the positioning overhaul and roll it out across the website, sales decks, one-pagers and case studies, adapted by priority ICP and region with validated product claims.
• Own launch plans and product playbooks across RZR's offerings and adapt messaging for direct growth teams and agency buyers.
• Stand up and maintain a sales enablement library covering customer-facing proof, internal playbooks, competitive battlecards and objection-handling guidance, with owners, version control and review cycles.
• Build the sales certification program, SKO agenda and enablement sessions; assess Sales during and after SKO and drive targeted coaching on identified gaps.
• Co-develop three management-aligned quarterly storylines and translate them into a content strategy, campaign plan and editorial calendar.
• Produce recurring webinars, blog articles, quarterly data reports, practical guides, case studies and expert interviews.
• Coordinate email and social distribution with the Brand team through a shared content, PMM and events calendar.
• Establish reporting on sourced and influenced opportunities and named-account engagement, agreeing definitions, attribution rules and targets with revenue operations within the first 30 days.
• Report monthly on pipeline value, distinct influenced opportunities and the share of named accounts engaging with content, keeping sourced and influenced cohorts separate.

What you'll need

• 4–6 years of relevant adtech experience
• Senior-level ownership of product marketing programs and delivery with limited ongoing direction
• Demonstrated positioning judgment and personally authored English-language copy across product pages, one-pagers, case studies and substantial thought leadership
• Fluency in user acquisition, retargeting and advertising performance metrics
• Ability to adapt messaging for advanced gaming teams and less technical agency or brand buyers
• Evidence of building repeatable enablement and content programs, turning SME and customer insight into accurate, commercial content, and measuring outcomes
• Strong cross-functional collaboration skills and a proven ability to work independently with Product, Sales and Brand to resolve dependencies and ship on schedule

Details

• Location: Bengaluru, India
• Reports directly to the Senior Director of Go-to-Market and Product Marketing and works closely with Product, Sales and Brand
• First major milestone is January SKO