Product Marketing Specialist

Overview

Product Marketing Specialist for the Electrification business area of ABB's Smart Buildings division, based in Bangalore, India, reporting to the Product Marketing Manager.

What you'll do

• Implement local go-to-market strategies aligned with global product marketing objectives, defining product value propositions and positioning to enhance market presence.
• Meet marketing and sales targets by regularly monitoring performance, implementing improvement plans, and creating business plans for growth.
• Perform market analysis and forecasting in collaboration with Sales/FES teams, assessing customer insights, market trends, and competitor activities to inform strategic decisions.
• Enhance sales efficiency by providing product training, technical support, and marketing materials while promoting cross-functional collaboration and knowledge sharing.
• Support Sales/Front-End Sales (FES) organizations in sales and services of respective products.

What you'll need

• B.E/B.Tech in Electrical & Electronics Engineering.
• 5–9 years of experience in the electrical industry.
• Extensive knowledge of the Low Voltage (LV) switchgear market in final distribution.
• Demonstrated experience in developing and executing business or customer acquisition strategies.
• Motivated attitude with a keen interest in meeting customers and expanding business opportunities.
• Willingness to travel extensively to explore and expand customer networks.
• Ability to align business objectives with strategic initiatives to reach sales and market targets.

Details

• Location: Peenya, Bangalore, India (ABB India Ltd, Electrification Smart Buildings Business).
• Work mode: On-site.
• Extensive travel required.