Product Marketing Manager, II

Overview

Own the go-to-market strategy for Razorpay's cross-border payment products, including card acceptance, digital wallets, and global multi-currency accounts.

What you'll do

• Own GTM for key launches end-to-end, covering customer and market insight, positioning, launch strategy, and post-launch adoption.
• Work with the business and product team to scale up brand-building initiatives for the 1-10 journey for Razorpay International Payments Brand.
• Turn complex international payments capabilities (FX rates, settlement, methods, compliance, risk) into clear, differentiated narratives grounded in merchant insights.
• Define ICPs and key segments (D2C exporters, SaaS founders, global marketplace sellers, design services, etc.) and build segment-specific messaging, use cases, and proof points.
• Drive multi-channel GTM programs (email, webinars, roundtables, social, PR etc.) to deepen engagement and adoption.
• Build social proof at scale by identifying the right merchants, crafting case studies and customer stories, and plugging them into sales material and social campaigns.
• Partner with Product and Growth to identify opportunities across merchant cohorts, payment methods, and use cases.
• Enable sales with sharp narratives and assets, including pitch decks, one-pagers, battlecards, objection-handling, and regular training.

What you'll need

• 4-6 years of experience in product marketing, brand building or similar.
• Meaningful experience owning launches and GTMs for technical or fintech products.
• Experience owning multiple products or major feature launches end-to-end and being able to speak to their impact.
• Strong storytelling ability to make complex products resonate with founders, product, and finance leaders.
• Ability to thrive in fast-paced environments and juggle multiple priorities.
• Ability to work cross-functionally, bringing product, sales, growth, design, and PR together around a clear GTM plan.

Nice to have

• Experience in fintech/payments.
• Exposure to cross-border or international payments.

Details

• Location: Bengaluru.