Senior Strategic Events Manager

Overview

Lead end-to-end strategic events for Abnormal, with a primary focus on owned, executive and internal events and selective high-impact third-party programs, translating the broader event strategy into exceptional programs.

What you'll do

• Lead end-to-end planning and execution of key strategic events, from strategy and budget through delivery, measurement and post-event analysis.
• Own every component that makes an owned event work: venue and vendor selection, production, registration and attendee journey, hospitality, staffing, technology and on-site operations.
• Partner with Brand Creative, Content and Comms on creative, branding and agenda.
• Build the run-of-show, project plan, timeline and contingency plan, then run the event on site.
• Partner with Sales, Strategic Alliances, Campaigns, Field Marketing, Product Marketing and others so every event is engineered for pipeline and customer engagement.
• Manage budgets, contracts, POs and vendor deliverables with rigor.
• Develop repeatable playbooks, templates and standards so the portfolio scales without losing quality.
• Act as the point of contact for your programs, anticipating risk, escalating early and keeping programs on track when priorities shift.
• Design and deliver premium executive programs, including advisory boards, curated hospitality and executive tracks inside larger events.
• Collaborate with the executive team, internal SMEs and Product Marketing to build agendas and content for C-level audiences.
• Coordinate executive and VIP participation end to end, including briefing materials, prep, on-site handling and follow-through.
• Represent Abnormal directly to senior customer executives and their teams.
• Co-own planning and delivery of Sales Kickoff and President's Club with Sales, Revenue Marketing and People, including objectives, agenda, production, venue, travel and on-site operations.
• Define and track KPIs for every program, including attendance, engagement, meetings, pipeline influence, customer participation and ROI.
• Deliver post-event reporting with recommendations on what to repeat, kill or invest more in.
• Use data and stakeholder feedback to continuously sharpen strategy, investment and execution.
• Keep event documentation and reporting accurate and accessible across the portfolio.

What you'll need

• 7+ years in strategic events, executive programs or field marketing, including direct experience owning executive-level programs.
• Proven ownership of complex, high-visibility owned events and executive programs from strategy through execution and analysis.
• A premium experience mindset with obsessive attention to detail and operational excellence.
• Strong program management skills: organized, proactive, structured, relentless about deadlines and effective at driving cross-functional work to an outcome.
• Experience delivering large internal events such as Sales Kickoff, sales incentive or club trips, or company offsites.
• Real budget, vendor, agency and contract management experience across multiple concurrent workstreams.
• Exceptional communication skills, including polished agendas, briefing docs and executive-facing comms.
• Executive maturity and credibility in a room full of senior leaders, internal or customer-side.
• Composure under pressure, able to build the plan months out and solve unexpected problems on site.
• Commercially minded, understanding how events drive brand, customer relationships and pipeline.
• Demonstrated use of AI to improve how you work, including streamlining workflows, sharpening decisions and creating leverage.
• Willingness to travel roughly 25%, primarily in North America.

Nice to have

• Experience in B2B technology, cybersecurity, SaaS or another high-growth environment, ideally.
• Cybersecurity experience is a plus, not a requirement.

Details

• Location: Remote, USA.
• Travel roughly 25%, primarily in North America.
• Base salary range: $118,600 to $170,500 USD.
• May be eligible for bonus or incentive compensation, equity and a comprehensive benefits package.