Senior Web Strategy & Experience Specialist

Overview

Own the strategy, roadmap and experience of Zuora's corporate website, acting as the single point of contact for all web needs across the company.

What you'll do

• Own the strategic roadmap for the Zuora website, prioritizing by business impact and pipeline contribution rather than reactive requests.
• Be the single point of contact for all web needs across the company, and run a clear intake, prioritization and launch process that gets pages live predictably for every team.
• Resolve competing priorities at the roadmap level, and communicate trade-offs openly to stakeholders at every level.
• Translate business goals into clear briefs and execution plans for Design and Development.
• Manage multiple concurrent projects (campaign pages, redesigns, migrations, template builds) across Campaigns, Design, Development, Analytics and Product Marketing.
• Define the KPIs that matter (conversion rate, engagement, form completion, pipeline contribution) and keep them visible to the business.
• Find friction and opportunity across the user journey, and make sure visitors can find what they need and take the next step.
• Run an ongoing testing and optimization program using A/B tests, behavioral data and session analysis to improve outcomes, not just report on them.
• Improve page speed, accessibility and form experience across key page types.
• Design and direct the strategy for using behavioral and account-level data (Demandbase, Amplitude and other sources) to serve tailored content and experiences to priority segments.
• Define the audiences, rules, content variants and success metrics, and work with Campaigns and ABM teams to put them into practice.
• Own technical SEO implementation on the site: crawlability, indexing, site architecture, internal linking, structured data, redirects, Core Web Vitals and international setup.
• Partner with the SEO & AEO lead so that page templates, components and rendering support both traditional search and AI answer engines.
• Work closely with Analytics to make sure tracking, tagging and metrics are accurate and trustworthy across GA4, Amplitude and Looker Studio.
• Build and maintain dashboards that give stakeholders a clear view of site performance, and turn the data into specific recommendations.
• Flag it when a number can't be trusted, and drive the fix.
• Guide the web development team's priorities and technical approach on WordPress, including templates, reusable components and governance for how pages are built.
• Make sure the platform stays scalable, performant and easy for non-technical teams to use.
• Set direction for multi-language support, international SEO and region-specific experiences.
• Make sure the website meets required security, privacy and compliance standards, including consent and data handling.
• Partner with Brand and Design so the site reflects Zuora's positioning and visual identity.

What you'll need

• 6-8 years in a digital or web role.
• 3+ years owning a corporate website or digital product, preferably in B2B SaaS.
• Fluency with GA4, Amplitude, Looker Studio and Demandbase.
• Track record of leading a website redesign, platform migration or comparable large-scale initiative end to end.
• Experience setting priorities for and directing web development teams, translating business goals into clear technical plans.
• Proven experience improving conversion through CRO and A/B testing, with examples of measurable lifts.
• Working knowledge of technical SEO (indexing, crawlability, structured data, Core Web Vitals) and how to implement it on a live site.
• Experience designing or running personalization based on behavioral and account data.
• Experience working with senior stakeholders across Marketing, Product and Sales.
• Strong analytical, communication and prioritization skills.

Nice to have

• Expertise with WordPress (required), including how templates, components and publishing workflows are structured.
• Experience with experimentation platforms such as Optimizely or Amplitude Experiment.
• Familiarity with AEO/GEO and how site structure affects AI search visibility.
• Experience managing multi-language and multi-region sites.
• Working knowledge of HTML, CSS and JavaScript, and tag management (GTM).
• Familiarity with web privacy and compliance requirements (GDPR, CCPA, consent management).
• Prior experience at a company selling billing, pricing or financial software.

Details

• Remote position based in India.
• Locations: Bengaluru, Karnataka, India; Chennai, Tamil Nadu, India.