Social Media Executive

Online Marketplace Pvt. Ltd.

Location: Bengaluru, Karnataka (Hybrid)

Salary: As per industry standards

Job Summary

We’re seeking a creative and data-driven Social Media Executive to manage our social media presence, create engaging content, and drive traffic to our platform. You’ll play a key role in building brand loyalty, running targeted campaigns, and analyzing performance to support our growth in the Indian e-commerce space.

Key Responsibilities

• Develop and execute social media strategies across Instagram, Facebook, YouTube, Twitter/X, LinkedIn, and regional platforms like ShareChat or Moj to promote products, deals, and user-generated content.

• Create compelling posts, Reels, Stories, and short videos highlighting marketplace listings, flash sales, and customer testimonials.

• Engage with followers and respond to queries to foster trust and repeat business.

• Collaborate with the marketing, product, and sales teams to align campaigns with business goals like increasing app downloads or order values.

• Monitor trends in Indian social media (e.g., festival seasons, regional influencers) and run paid ad campaigns using Meta Ads Manager and Google Ads.

• Track KPIs such as engagement rates, click-throughs, conversions, and ROI using tools like Google Analytics, Hootsuite, or Sprout Social.

• Stay updated on platform algorithms, compliance (e.g., ASCI guidelines), and e-commerce best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.

• Proficiency in Canva, Adobe Spark, CapCut, or Premiere Pro for content creation; basic knowledge of HTML/CSS for custom graphics is a plus.

• Strong understanding of Indian audience behaviors, regional languages (Hindi, regional dialects), and tools like Facebook Insights or Instagram Analytics.