Online Marketplace Pvt. Ltd.

Location: Bengaluru, Karnataka (Hybrid)

Salary: As per industry standards

Job Summary

We’re seeking a creative and data-driven Social Media Executive to manage our social media presence, create engaging content, and drive traffic to our platform. You’ll play a key role in building brand loyalty, running targeted campaigns, and analyzing performance to support our growth in the Indian e-commerce space.

Key Responsibilities

• Develop and execute social media strategies across Instagram, Facebook, YouTube, Twitter/X, LinkedIn, and regional platforms like ShareChat or Moj to promote products, deals, and user-generated content.

• Create compelling posts, Reels, Stories, and short videos highlighting marketplace listings, flash sales, and customer testimonials.

• Engage with followers and respond to queries to foster trust and repeat business.

• Collaborate with the marketing, product, and sales teams to align campaigns with business goals like increasing app downloads or order values.

• Monitor trends in Indian social media (e.g., festival seasons, regional influencers) and run paid ad campaigns using Meta Ads Manager and Google Ads.

• Track KPIs such as engagement rates, click-throughs, conversions, and ROI using tools like Google Analytics, Hootsuite, or Sprout Social.

• Stay updated on platform algorithms, compliance (e.g., ASCI guidelines), and e-commerce best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.

• Proficiency in Canva, Adobe Spark, CapCut, or Premiere Pro for content creation; basic knowledge of HTML/CSS for custom graphics is a plus.

• Strong understanding of Indian audience behaviors, regional languages (Hindi, regional dialects), and tools like Facebook Insights or Instagram Analytics.

• Excellent written and verbal communication skills; ability to craft content in English and Hindi.

• Analytical mindset with experience in A/B testing and performance reporting.

• Bonus: Familiarity with influencer marketing or WhatsApp Business API.

• Application criteria: Females below the age of 30 years

What We Offer

• Competitive salary with performance incentives and rewards-linked benefits.

• Hands-on learning and opportunities to grow into senior roles in digital marketing.

How to Apply

Applicants are requested to share their social media profiles and links to previous relevant work at leadershipteam@onlinetyrebazaar.com