Sr Associate - Marketing Mix/Investment Analytics

Overview

Senior Associate in Investment Analytics serving as the execution and quality control backbone of the IA function, ensuring analytical outputs are accurate, well-validated and ready for decision-making while supporting capability development of junior team members.

What you'll do

• Perform quality assurance and validation across MMx input datasets, control variables and assumptions, and model outputs (impactables, ROI, mROI).
• Review outputs for logic, stability and reasonability, flagging data or modelling risks early.
• Ensure analyses meet IA quality standards before stakeholder review.
• Partner with L5 Managers to translate brand strategy, promotional context and known business drivers into model parameters.
• Support decisions on variable inclusion, lags and controls, and ensure business nuances are accurately reflected in MMx and incrementality setups.
• Support MMx workflows through data preparation, exploratory analysis, parameter sanity checks (ad stock, saturation, decay) and output consistency and plausibility reviews.
• Assist Managers with interpretation of outputs that inform optimization recommendations.
• Support incrementality and test-control analyses by validating cohort definitions and baselines and checking test/control comparability.
• Ensure analytical execution aligns with study design assumptions and limitations.
• Maintain clear documentation of model assumptions, input definitions and validation steps, following IA templates, checklists and QA frameworks.
• Ensure outputs are ready for QBRs, AOPs and planning discussions.
• Provide day-to-day guidance and QA oversight for Associates (L3), reviewing their work for accuracy, clarity and adherence to IA standards.
• Help L3 Associates build foundational skills in MMx, incrementality and analytical discipline.
• Escalate risks or development needs to L5 Managers as appropriate.

What you'll need

• Bachelor's or Master's degree in Economics, Statistics, Data Science, Marketing Analytics, or a related field.
• 4–6 years of experience in analytics or marketing analytics roles.
• Strong SQL skills.
• Hands-on experience with Python or R.
• Experience working with time-series and investment data.
• Demonstrated ability to perform structured QA and validation.
• Prior experience mentoring or guiding junior analysts is required.

Nice to have

• Exposure to Marketing Mix Modelling (MMx) or econometric analysis.
• Familiarity with incrementality or experimentation analytics.
• Experience supporting analytics in pharma, healthcare or regulated environments.
• Strong communication skills with the ability to collaborate closely with Managers to deliver high-quality analytical outputs.

Details

• Location: Hyderabad, India.