Sr. Content Designer

Overview

Shape how people experience the product through words across screens, flows, and conversations with AI, partnering closely with Product, Design, Research, and AI/ML teams.

What you'll do

• Own content design end-to-end for a product area, from early flow sketches through shipped, measured experiences.
• Design conversational flows for chat-based and voice interfaces, including multi-turn dialogue, disambiguation, error recovery, and graceful fallback when the AI doesn't know the answer.
• Write, test, and iterate on prompts and system instructions that shape AI-generated content surfaced to users, balancing tone, accuracy, brevity, and safety.
• Partner with ML/AI engineers to evaluate model outputs for voice, clarity, bias, and hallucination risk, and build feedback loops to improve them over time.
• Build and maintain content patterns, voice & tone guidelines, and a scalable content design system covering both static UI and dynamic/AI-generated content.
• Collaborate with PMs, designers, and researchers from discovery through delivery; represent the user's need for clarity in every product decision.
• Use qualitative research and quantitative metrics (task success, drop-off, CSAT, containment rate for AI flows) to inform and defend content decisions.
• Review and elevate the work of other writers and designers; mentor junior content designers.
• Advocate for accessible, inclusive, plain-language content across the product.

What you'll need

• 5+ years of experience in content design, UX writing, or a closely related field, with at least 1–2 years working on conversational or AI-driven surfaces.
• Conversational design experience, including chatbot, voice assistant, or AI-agent flows, and an understanding of turn-taking, context handling, and failure states.
• Hands-on prompting / prompt engineering experience writing and refining prompts or system instructions for LLM-powered features, and being able to discuss how prompt structure affects tone, reliability, and safety of output.
• A portfolio demonstrating strong craft in traditional UX writing and at least one project involving conversational or generative AI content.
• Comfort working directly with AI/ML teams, reading model outputs critically, giving structured feedback, and iterating quickly.
• Strong systems thinking: able to design a single string and a scalable pattern in the same day.
• Excellent editing skills and an ear for voice, tone, and plain language.
• Experience partnering cross-functionally in a fast-moving, ambiguous product environment.
• Familiarity with accessibility standards (WCAG) and inclusive writing practices.
• Experience with tools like Figma, Ditto (or a similar content design/collaboration platform), a content-ops/localization platform, and an LLM playground or console (e.g., Claude, ChatGPT, or similar).

Nice to have

• Experience building a conversational design system or an AI content style guide from scratch.
• Familiarity with agentic or RAG-based product patterns, multi-modal AI experiences, or evaluation frameworks for generative content.
• Background in linguistics, taxonomy, or information architecture.
• Prior experience shipping AI features at a B2B SaaS or Martech/AI company.

Details

• Location: Bengaluru, Karnataka, India.
• Full-time role.