Sr Engineer Salesforce

Overview

Design, build and deliver Salesforce Sales Cloud solutions that drive sales enablement and book of business growth for Relationship Managers across the B2B Workplace Segment, serving a user base of 1k+.

What you'll do

• Design and deliver Sales Cloud solutions: configure (GenDev to UAT to Prod), develop, test, deploy and support scalable, secure, resilient capabilities aligned with Empower's business and architectural strategies.
• Build and configure 'web to lead' infrastructure across various Empower products and key Sales Channels.
• Own the core sales data model and experience across Leads, Accounts, Contacts, Campaigns, Opportunities, Activities and relevant custom objects, including fields, validation rules, Lightning pages, permissions, sharing and user experience.
• Perform data loads as needed for the business, including Equilar, Brightscope, UpLead, National Account Firm and TPA lists.
• Configure the end-to-end lead lifecycle: lead capture, enrichment, scoring and prioritization, assignment and routing, queues, status management, response-time workflows, duplicate controls, conversion, and handoff to Sales and Relationship Management.
• Create Sales Cloud prospecting journeys: sales engagement cadences, work queues, guided tasks, email and call steps, and automated follow-up using Flow.
• Build seller and book of business enablement capabilities: guided selling, Sales Path, in-app guidance, next-step recommendations, opportunity-stage governance, pipeline inspection, forecasting, and manager coaching insights via sales dashboards.
• Implement and manage ongoing Agentforce for Sales: design AI use cases, configure agent actions, prompt templates, grounding, guardrails, access controls, monitoring and human handoffs, and improve the sales assistant through continuous learning.
• Enable Distributed Marketing in Sales Cloud: configure the CRM-side managed package, components, permissions, page layouts, campaign and Quick Send experiences, audience selection, personalization inputs, activity/engagement tracking and data mappings for B2B users.
• Partner with Marketing Cloud delivery teams on end-to-end integration, data flow, journey/campaign execution, personalization and engagement tracking across Sales Cloud and Marketing Cloud Engagement.
• Automate and extend sales processes, using declarative tools (Flow and approvals) first and Apex, Lightning Web Components, SOQL/SOSL, platform events and APIs when custom development is warranted.
• Integrate the sales technology ecosystem: connect Sales Cloud with approved lead sources, data-enrichment services, email and calendar tools, telephony, sales intelligence, analytics and downstream enterprise platforms, maintaining reliable synchronization and auditability.
• Deliver actionable sales analytics: reports and dashboards for lead response and conversion, prospect engagement, cadence effectiveness, seller activity, pipeline health, forecast accuracy and solution adoption.
• Partner across the revenue organization with Sales, Relationship Management, Data Science, Marketing, Product, Architecture/IT CRM, Data, Security, Compliance and other stakeholders.
• Drive seller productivity and adoption: create intuitive Lightning experiences on desktop and mobile and support UAT, documentation, release communications, administrator enablement and business-user readiness.
• Engineer for quality and reliability: write automated and unit/functional tests, maintain strong code quality and test coverage, troubleshoot production issues, and deliver releases through source control and Copado.
• Apply security and platform governance: incorporate Empower's security controls, data privacy requirements and disaster recovery principles; contribute to Salesforce governance in the monthly all-segment meeting.
• Manage Case intake from all B2B users, create reporting for Case requests, and execute Case requests.

What you'll need

• 5+ years of professional software development experience, including 3+ years of hands-on experience designing, developing and delivering enterprise Salesforce solutions, with direct experience in Salesforce Sales Cloud.
• Deep Sales Cloud expertise across Leads, Accounts, Contacts, Campaigns, Opportunities, Activities, assignment, conversion, pipeline and forecasting.
• Hands-on Salesforce engineering skills with Flow, Apex, Lightning Web Components, SOQL/SOSL, APIs, testing, Extract Transform Load (ETL) data from internal and external turnkey and homegrown applications (Seismic), databases (EASy), other internal systems (Salesforce to Salesforce), line of sight between EPW and B2B, and deployment practices.
• Sales enablement delivery experience building seller-facing and RM prospecting, lead-management, workflow-automation and productivity capabilities in Sales Cloud.
• Hands-on experience implementing or supporting Salesforce Distributed Marketing, including CRM-side configuration, permissions, campaign and Quick Send experiences, personalization inputs, data mappings and integration with Marketing Cloud Engagement.
• Working knowledge of Salesforce Marketing Cloud Engagement and Marketing Cloud Connect, including Sales Cloud integration patterns, synchronized CRM data, campaign/contact/lead data flows, and their use in Marketing Cloud audiences, journeys and triggered communications.
• Secure solution design experience using roles, profiles and permission sets, sharing, field-level security, validation, auditability and data-quality controls.
• Enterprise delivery experience deploying updates, diagnosing production issues, and evaluating or implementing Salesforce AppExchange solutions.
• Strong communication and collaboration skills, with the ability to explain technical trade-offs to business and technical audiences and thrive in a fast-paced, team-oriented environment.
• Familiarity with Agile methodologies and iterative delivery.
• Continuous learning mindset with a passion for Salesforce platform innovation and responsible AI adoption and use.

Nice to have

• Agentforce for Sales experience including agent actions, prompt templates, grounded generative AI, testing or monitoring.
• Sales Engagement experience with cadences, work queues, prospecting, pipeline management, forecasting, guided selling or related seller productivity features.
• Salesforce certifications in Platform Development, Sales Cloud Consulting, Administration, Architecture or Agentforce.
• Experience with Copado, source-driven development, automated testing and enterprise CI/CD.
• Bachelor's degree in computer science, Engineering or a related field.

Details

• Location: Bangalore, Karnataka, India.