Overview
Lead strategy and hands-on execution for high-performance paid media across paid search and paid social, with paid search as primary ownership.
What you'll do
- Own paid search strategy and execution across Google Ads and Microsoft Ads based on client business goals and full-funnel performance.
- Extend search strategy with paid social on Meta and platforms such as Reddit and LinkedIn where relevant.
- Research, size, and validate keyword opportunities and build keyword architectures and query mapping.
- Plan, build, and manage SEM and complementary paid social media plans aligned to client KPIs.
- Optimize campaign structures, ad copy testing, and bidding strategies to maximize efficiency and return on spend.
- Own conversion tracking end-to-end and troubleshoot tagging/conversion event issues, supporting data integrity.
- Build and maintain dashboard-based performance reporting and translate insights into executive narratives.
What you'll need
- 5+ years of experience managing paid search campaigns, ideally in an agency or performance marketing environment.
- Hands-on platform expertise in Google Ads and Microsoft Ads, with Meta expertise; Reddit and LinkedIn knowledge is preferred.
- Fluency with keyword research and volume tools such as Google Keyword Planner, Microsoft Advertising Intelligence, SEMrush, and Ahrefs.
- Experience building and maintaining client-facing dashboard reporting (e.g., Looker Studio, Supermetrics, native platform reporting).
- Strong understanding of keyword architecture, query mapping, bidding models, and conversion tracking.
- Experience managing multi-million-dollar paid search budgets with accountability for CPA, ROAS, and ROI.
- Experience designing and executing A/B tests across ad copy, landing pages, and bidding strategies.
Details
- Consultants in primary market offices are expected to attend the office at least three days per week.
Read the full description and apply on the company’s own careers page.
