Sr. Specialist - Growth Analytics 4C

Overview

Sr. Specialist in Growth Analytics at Genpact, analyzing digital marketing data to improve campaign performance.

What you'll do

• Analyze digital marketing data to identify trends, patterns, and areas for performance improvement.
• Track and report on key performance indicators (KPIs) and metrics to evaluate the effectiveness of campaigns.
• Develop and maintain reports, dashboards, and visualizations to communicate campaign performance to stakeholders.
• Collaborate with marketing teams to implement adjustments and improvements based on data insights.
• Support the design and execution of A/B testing and basic experimentation to enhance campaign outcomes.
• Stay informed on digital marketing analytics tools, methods, and trends to apply best practices.
• Contribute to continuous improvement by ensuring accuracy, consistency, and usability of analytics outputs.

What you'll need

• Bachelors in Business Analytics, Computer Science, or Statistics, or Masters in Data Science.
• Certified Digital Marketing Professional (Digital Marketing Institute) and Google Ads Search Certification (Google).
• Required skills: Data Analytics, Data Management, Data Visualization, Financial Analysis Reporting, Insight Generation, Renewals, Sales, Statistical Models.
• English language proficiency at Advanced (C1) level overall.

Details

• Location: Gurgaon, India (STPI, Ph V).
• Work mode: Hybrid.
• Job type: Regular.
• Work shift: Day Job (India).