Ads Strategy Manager – Pricing & Revenue

Overview

Own how Truecaller's Ads business prices its inventory and grows revenue, sitting at the intersection of Revenue Strategy, Monetization, Product, Sales and Finance.

What you'll do

• Own rate cards, floor prices and pricing models across formats, geographies and buying channels; benchmark against competitors and market rates.
• Identify and size revenue opportunities across Direct Sales (DS) and programmatic (3P), and build the strategy and business cases to capture them.
• Analyze DS vs. 3P mix, eCPM, fill rate, auction dynamics and partner performance to maximize yield per user and per impression.
• Design ad packages, bundles, premium inventory offerings and deal structures (PMPs, programmatic guaranteed, sponsorships) that advertisers want to buy.
• Model the revenue impact of pricing changes, new ad formats, product launches and auction changes before they ship, and track outcomes after.
• Design and run pricing and floor-price tests; turn results into clear recommendations.
• Partner with Finance on annual and quarterly revenue targets, and explain performance against plan to leadership, covering what happened, why, and what to do next.
• Support quota setting, pricing guardrails and discount frameworks so Sales can sell with confidence and consistency.

What you'll need

• 6–8 years in ads strategy, monetization, pricing, yield management or revenue strategy, ideally in ad tech or consumer internet.
• Proven track record of owning pricing or revenue decisions that delivered measurable growth.
• Deep understanding of ad monetization: direct vs. programmatic, eCPM, fill rate, floor pricing, auctions and yield optimization.
• Advanced SQL (BigQuery preferred), financial modelling in spreadsheets, and a BI tool.
• Experience presenting strategy and recommendations to senior leadership.
• Commercial judgment: turns data into clear pricing and revenue decisions.
• Strategic thinking: sees the bigger picture across market, advertiser and product, not just the numbers.
• Ownership: takes an idea from hypothesis to recommendation, rollout and measured result.
• Stakeholder influence: aligns Sales, Product and Finance around a single revenue view.
• Experimentation mindset: tests, learns and refines rather than relying on assumptions.
• Able to influence Sales, Product, Finance and Engineering without direct authority.

Nice to have

• Experience with ad servers and SSPs (e.g., Google Ad Manager).
• Exposure to pricing in emerging markets such as India, MENA or Africa.
• A background in strategy consulting or business finance.

Details

• Location: Gurgaon.
• Office-first model with some flexibility.
• Applications accepted only in English.
• Background check is part of the recruitment process.