Advertising Campaign Strategist

Overview

As an Advertising Campaign Strategist at Demandbase, you will act as a strategic advisor and media expert, ensuring campaign success, driving full media utilization, and delivering actionable insights that demonstrate measurable business value. The role is a hybrid of campaign manager, data analyst, and customer success partner.

What you'll do

• Manage a book of ~20 customer accounts (volume may vary by segment)
• Drive full utilization of booked media budgets through strategic execution and performance storytelling
• Build and manage customer audience journeys and campaign briefs
• Deliver compelling, insight-driven reports that support renewals and expansion
• Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines
• Surface optimization opportunities and serve as the voice of the customer in internal planning
• Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes
• Support campaign launches and ensure impressions are served to drive accurate billing
• Maintain East Coast (EST) working schedules to effectively support clients

What you'll need

• Minimum 3 years of experience in digital advertising, ideally with a B2B focus
• Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients
• Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact
• Strong analytical skills to evaluate success against performance targets
• Strong technical proficiency with tools like Salesforce, Excel, and PowerPoint

Nice to have

• Experience buying and/or planning digital advertising campaigns

Details

• Location: US - Remote
• Maintain East Coast (EST) working schedules
• Central or East Coast location preferred (working East Coast hours)