Manager, YouTube Ads

Overview

Manage end-to-end paid YouTube ad campaigns for Zeta clients as the primary channel manager and point of contact for advertisers.

What you'll do

• Own all aspects of YouTube ad campaign setup and optimization.
• Manage YouTube and Demand Generation campaign formats in Google Ads and Google Ads Editor across Awareness, Consideration, and Conversion objectives.
• Act as the internal and external POC for live and upcoming campaigns, make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized.
• Collaborate with internal teams to ensure campaign execution aligns with client objectives.
• Manage day-to-day tasks and responsibilities using the team's project management platform.
• Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full.
• Deliver clear, data-driven performance reports and insights to clients, ensuring accuracy, consistency, and timeliness of reporting.

What you'll need

• 3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, and Conversion).
• Hands-on experience managing monthly campaign budgets of $50k+.
• Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management.
• Proactive approach to campaign optimization and strategy.
• Meticulous attention to detail.
• Excellent communication skills.
• Strong quantitative skills.

Nice to have

• Google Ads Editor proficiency.
• Paid Search campaign management experience.
• PMax campaign management experience.
• Microsoft Ads experience.
• DV360 experience.

Details

• Full-time position reporting to a Director in the Media Activation division.
• Remote or hybrid depending on location (NYC, Nashville, LA, San Francisco).
• Salary range $80,000.00 - $90,000.00, depending on location and experience.