Paid Media Analyst

Overview

Support the execution, optimization and reporting of multi-channel paid media campaigns across search, shopping, social, video and retargeting platforms, working with the Paid Media Manager and cross-functional teams.

What you'll do

• Support daily management of paid media programs, including Paid Search, Shopping, Paid Social, Retargeting, Streaming TV and Video campaigns
• Execute and optimize search engine marketing (SEM) campaigns across Google Ads and Microsoft Ads, ensuring efficiency, coverage and accuracy
• Assist with budget pacing and allocation decisions based on performance data, test outcomes and overall campaign objectives
• Design and implement structured campaign experiments to enhance ROI, conversion efficiency and account scalability
• Build and optimize remarketing and retargeting campaigns across search, social and display environments to improve customer engagement and retention
• Support launch and performance tracking of video campaigns across YouTube, paid social and streaming TV platforms
• Monitor and analyze performance of product launches, promotions and seasonal campaigns, synthesizing data into actionable insights
• Prepare recurring reports and dashboards communicating performance trends, testing outcomes and recommendations to marketing leadership
• Collaborate with the Paid Media Manager and cross-functional teams to align campaign execution with broader marketing and growth initiatives
• Partner with platform representatives to stay informed on emerging features, beta programs and industry best practices
• Maintain accurate campaign documentation and clean account structures to ensure reliable tracking, consistency and long-term scalability

What you'll need

• Bachelor's degree in Marketing, Statistics, or a related business field
• 3+ years of paid search strategy and execution experience
• 1+ year of paid social, retargeting and display experience
• 1+ year of TV, CTV and Demand Gen experience
• Experience supporting and optimizing spend to reach budget goals
• Strong analytical and decision making skills
• Strong written and verbal communication skills
• Strong experience with Microsoft Office products, especially Excel data analysis

Details

• Remote position open to individuals who live in, or are open to relocating to, Arizona, Delaware, Florida, Georgia, Kentucky, Nevada, New Jersey, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Virginia and Washington
• Travel to headquarters in Melville, NY 3 times per year for internal meetings and team building activities; reasonable and necessary travel expenses are reimbursed
• Full-Time, Exempt
• Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. with time zone flexibility
• Remote employees are expected to work in a distraction-free environment
• Applicants must be currently authorized to work in the U.S. on a full-time basis; visa sponsorship is not provided