Associate, Content - Marketing CRM (Campaign Execution)

Overview

Support the design, execution, and optimization of personalized marketing campaigns across email, SMS, and digital advertising channels. Use Salesforce Marketing Cloud and Salesforce CDP to support audience segmentation, multichannel journeys, and campaign activation.

What you'll do

• Build and execute campaigns in Salesforce Marketing Cloud.
• Segment and activate audiences using Salesforce CDP.
• Collaborate with marketing, data, creative, and sales teams.
• Develop personalized content using AMPscript and SFMC capabilities.
• Configure journey criteria, decision splits, and exit logic.
• Conduct QA and support UAT for campaign logic, targeting, rendering, and data accuracy.
• Monitor campaign performance, deliverability, and IP reputation.

What you'll need

• 2+ years of experience in marketing operations, marketing automation, CRM, or a related area.
• Bachelor's degree in marketing, communications, information systems, data analytics, or a related field, or equivalent practical experience.
• Hands-on experience with Salesforce Marketing Cloud.
• Exposure to Salesforce CDP or similar customer data platforms.
• Working knowledge of SQL or a similar querying language.
• Understanding of customer data structures and email and SMS channels.
• Strong problem-solving, communication, collaboration, and organizational skills.

Nice to have

• Exposure to AMPscript or SOQL.
• Familiarity with marketing analytics and data visualization tools.
• Salesforce Marketing Cloud certifications.
• Exposure to Salesforce Data Cloud concepts or certification.
• Knowledge of data governance, privacy practices, U.S. compliance, digital advertising, or agile methodologies.

Details

• Location: Hyderabad, Telangana, India.