Associate Creative Director – Creative & Content (Non-Fiction), Streaming – Hindi Specials

Overview

Associate Creative Director for creative and content on non-fiction streaming shows (Hindi Specials), owning creative framework, season arcs and marquee episodes.

What you'll do

• Drive creative framework, season arcs and narrative consistency across large-scale non-fiction shows, with emphasis on weekend episodes and marquee moments.
• Lead and support casting decisions by identifying strong on-screen personalities and collaborating with talent teams, agencies and production partners.
• Own creative supervision from scripting to final masters for launches, weekend specials and finales, ensuring strong episodic flow, drama points, GFX integration and adherence to content standards.
• Conceptualize and execute film, web series, celebrity and brand integrations, including anchor links, customized branded moments, contests and on-ground integrations aligned with creative and commercial objectives.
• Supervise live streams and platform-specific content, ensuring smooth playout, compliance and optimized viewer experience through cross-functional coordination.
• Oversee delivery of platform-specific marketing creatives and celebrity-led promotional content to drive viewer engagement and platform interaction.
• Supervise all promotional deliverables for weekend episodes, including host-led integrations and platform interactivity promos (e.g., voting, chats, gamification, contests).
• Brief, review and refine promo content to ensure alignment with the show's narrative arc and marketing objectives.