Associate Director, Digital Operations, Media Delivery and Operations, India

Overview

Associate Director, Digital Operations at WPP Media, leading full-funnel mobile app acquisition and growth across paid digital channels.

What you'll do

• Develop and execute full-funnel app acquisition and growth strategies across paid digital channels.
• Plan, launch, manage and optimize campaigns across Google Ads (UAC/App Campaigns, Search, GDN, Demand Gen), Meta Ads (App and Conversion campaigns) and DV360 (App and Conversion campaigns).
• Manage campaigns across acquisition, engagement, conversion and re-engagement.
• Define campaign structures, targeting strategies, budgets, bidding approaches, creatives, audiences and optimization frameworks.
• Monitor campaign performance and proactively identify opportunities to improve CPI, CPA, ROAS, CAC, conversion rates, retention and other business KPIs.
• Manage budget allocation across platforms based on performance and business objectives.
• Drive structured A/B testing and experimentation across audiences, creatives, placements, bidding strategies and campaign setups.
• Analyse app marketing performance using platforms such as AppsFlyer and Firebase, including attribution, conversion tracking, campaign measurement, cohorts, retention and user-quality metrics.
• Use data to identify trends, diagnose performance issues and generate actionable insights.
• Build and maintain performance dashboards and reports.
• Use MS Excel/Google Sheets extensively for data analysis, reporting, forecasting and campaign planning.
• Translate performance data into clear business recommendations for clients and senior stakeholders.
• Own day-to-day performance marketing relationships with clients and internal stakeholders.
• Present campaign performance, insights, recommendations and growth opportunities.
• Understand client business objectives and translate them into measurable media strategies.
• Mentor and guide junior team members and contribute to building best practices within the app marketing team.

What you'll need

• 5+ years of hands-on experience in digital/performance marketing, with strong experience in mobile app marketing.
• Strong practical experience managing campaigns across Google Ads, Meta, and/or DV360.
• Strong understanding of Google UAC / App Campaigns, Google Search, Google Display Network (GDN) and Demand Gen.
• Strong understanding of Meta App campaigns and Meta Conversion campaigns.
• Strong understanding of DV360 App campaigns and DV360 Conversion campaigns.
• Strong understanding of app acquisition, attribution, conversion tracking, retargeting and user-quality measurement.
• Excellent analytical and problem-solving skills.
• Strong command of Excel/Google Sheets and data analysis, including Pivot Tables, VLOOKUP/XLOOKUP, SUMIFS, data cleaning, charts and advanced formulas.
• Strong communication, presentation and stakeholder-management skills.

Nice to have

• Experience working in a digital marketing/performance marketing agency.
• Hands-on experience with AppsFlyer.
• Working knowledge of Firebase Analytics.
• Experience with other MMPs, analytics or measurement platforms.
• Understanding of app monetization models such as subscription, in-app purchase, advertising and freemium.
• Experience with SKAN, privacy-led measurement, incrementality or modern mobile measurement frameworks.
• Experience managing large-scale campaigns and significant media budgets.

Details

• Location: Mumbai, India.
• Work mode: hybrid, with teams in the office around four days a week.