Associate, New Stream - Sell Side

Overview

Support digital media campaigns across programmatic and partner direct buys, covering activation, performance, and operations within a multi-channel, data-driven approach.

What you'll do

• Support accounts through paid tactics such as cross-device display ads, video (e.g. YouTube), and social media (e.g. Meta Facebook/IG).
• Provide performance insights and optimization recommendations around programmatic campaigns and supporting tactics.
• Contribute to campaign setup, QA, pacing, and daily campaign management across a variety of vendors and platforms.
• Perform quality assurance on all paid campaign elements, including setup, pre-launch, and post-launch.
• Work with analytics teams to provide insights to the client when needed.
• Build trafficking sheets for third-party ad server tools such as Campaign Manager, and assign ad tags and creatives in DSPs or with media partners where applicable.
• Support the larger media team in identifying forward-thinking strategies and innovations.
• Contribute to training materials, best practice documentation, and client/media partner call documentation.

What you'll need

• Well-versed in the Microsoft Office suite, specifically Excel and PowerPoint.
• Professional written and verbal communication; friendly, cheerful, and patient, and enjoys learning complicated concepts.
• Ability to handle multiple projects and prioritize responsibilities.
• Ability to work efficiently in a fast-paced environment.
• High level of accuracy and attention to detail.
• Keen problem-solving and troubleshooting abilities.
• Enthusiasm for the future of digital marketing and building that future with the company.

Nice to have

• Bachelor's degree in a quantitative, marketing, or related discipline.
• Experience working in DSPs.
• Experience with social platforms (Meta Facebook/IG/Instagram, Pinterest, TikTok, Snapchat, and/or Twitter).
• Experience with digital ads trafficking (Campaign Manager, Sizmek, etc.).
• Intermediate to advanced use of Excel, including formulas, functions, and pivot tables.

Details

• Location: USA, Remote, Michigan, Eastern Time.
• Applicants preferred to be commutable to Grand Rapids and available to be onsite Monday to Wednesday; remote work is also an option.
• Reports to the Manager or Senior Manager, Media Services.
• Full time, permanent position.
• Annual salary range: $39,000 to $45,000.