Brand & Creative Manager - Middle East & Asia

Overview

Divisional specialist lead for Brand & Creative across 30+ schools in the Middle East, India and Asia, translating agreed school positioning, USPs and customer insight into distinctive creative that builds preference and supports qualified demand and enrolment growth.

What you'll do

• Translate agreed school positioning, USPs, proof points and customer insight into distinctive, scalable creative direction and priority interventions.
• Set creative direction and lead concepts for priority divisional and school growth campaigns, aligned to commercial objectives.
• Use customer, channel and performance insight to improve creative effectiveness across the Marketing funnel, balancing brand-building and direct-response objectives.
• Direct limited specialist creative capacity towards the schools, campaigns and opportunities with the greatest strategic and commercial impact, making trade-offs visible when demand exceeds capacity.
• Turn authentic school proof into compelling Marketing stories and direct creative application across paid, social, web, CRM, video, events and other touchpoints.
• Establish reusable creative approaches, templates, briefing standards and production methods that improve quality, consistency and speed while protecting individual school differentiation.
• Lead and develop the Digital Content Designer and direct external creative, content and production partners, setting priorities, quality expectations and delivery standards.
• Raise creative capability across Marketing teams through practical guidance and feedback, and evaluate tools, AI-enabled production and emerging practices.

What you'll need

• Substantial experience in brand, creative, content or integrated Marketing roles, including leadership of creative direction and brand activation across campaigns, channels and customer touchpoints.
• Strong portfolio demonstrating work personally led or materially shaped, with evidence of the strategic problem, creative solution and customer, brand or commercial impact.
• Demonstrated multi-brand and/or multi-market experience, balancing brand consistency with local market and audience relevance.
• Experience translating agreed positioning, propositions, audience insight and proof points into campaigns, messaging and creative expression.
• Experience directing designers, creative teams, agencies and/or production partners, setting standards and building capability.
• Strong exposure to performance Marketing and conversion principles, with experience using performance evidence to improve creative decisions.
• Experience working cross-functionally with performance, digital, CRM, communications and commercial or market-facing teams.

Nice to have

• Experience in education, hospitality, retail, healthcare or another multi-site, service-led or high-consideration consumer category.

Details

• Location: Bangalore, must work from the Bangalore office (not remote).
• Reports to the Head of Growth Marketing Hub & Innovation – Middle East & Asia; leads the Digital Content Designer.
• Willingness to travel to the Middle East, Malaysia, Vietnam and Thailand from time to time.
• Subject to safeguarding vetting, including online due diligence, references and criminal background checks covering the previous 10 years.