Digital Marketing Manager - Middle East & Asia

Overview

Digital Marketing Manager for Middle East & Asia, based in Bangalore, responsible for operationalising and improving digital marketing performance across 30+ schools, from paid media through landing pages and websites, organic discoverability (SEO/AEO), to conversion optimisation.

What you'll do

• Diagnose paid-to-website-to-enquiry performance and prioritise improvements across schools and markets.
• Provide hands-on cover for campaign setup, pacing, optimisation, troubleshooting and reporting across key paid platforms, within approved budgets and strategy.
• Improve landing pages, forms, calls to action and user journeys through testing and evidence-led optimisation.
• Translate organic-search and AI-discovery opportunities into actionable briefs, partner delivery and measurable improvements.
• Coordinate priority website and digital-experience changes, ensuring requirements, approvals, quality assurance and timely delivery.
• Validate analytics, pixels/tags, conversion events, consent dependencies and lead hand-offs to CRM with Data, CRM and Technology owners.
• Manage cookie consent and website compliance.
• Brief, challenge and manage specialist agencies and suppliers against agreed outcomes, service levels and non-media budgets.
• Maintain one evidence-led improvement backlog, align Marketing Managers and Group teams, and resolve or escalate delivery constraints.
• Embed repeatable playbooks, testing disciplines, knowledge transfer and practical improvements across markets.

What you'll need

• Approximately 5+ years in digital or performance marketing with demonstrable commercial results.
• Hands-on Google Ads and Meta campaign management, including optimisation and troubleshooting.
• Experience improving landing-page, website or funnel conversion performance.
• Practical SEO experience and awareness of AI-driven search/discovery developments.
• Strong experience with GA4, GTM, pixels, conversion events and campaign measurement.
• Experience with CMS workflows and digital delivery in a multi-site or multi-brand environment.
• Experience managing digital agencies, suppliers and cross-functional delivery.
• Ability to collaborate across CRM, creative, data and commercial teams; familiarity with lead-to-CRM flows.
• Relevant degree or equivalent experience.
• Working proficiency in Google Ads and Meta Ads Manager, campaign QA, optimisation, pacing and troubleshooting.
• Strong landing-page, user-journey, CRO and experimentation skills.
• Knowledge of technical/on-page/local SEO, content optimisation and emerging AI-assisted discovery.
• Strong GA4, GTM, ad-platform measurement, conversion tracking and attribution literacy.
• Ability to manage multi-site requirements, content workflows, testing and technical delivery dependencies.
• Ability to connect paid, organic, website and CRM signals to commercial priorities.
• Effective briefing, supplier challenge, prioritisation, service management and budget control.

Nice to have

• Experience across multiple brands, sites, locations or markets, balancing common standards with local requirements; considered-purchase or multi-site sectors are advantageous.
• Platform certifications desirable, with proven outcomes prioritised.
• Relevant degree and/or Google Analytics, SEO, CRO or digital-platform certifications; demonstrated capability and results are more important than formal credentials.

Details

• Location: Bangalore, must work from the Bangalore office; not remote working.
• Reports to the Head of Growth Marketing Hub & Innovation – Middle East & Asia (Dubai based).
• Must be willing to travel to the Middle East, Malaysia, Vietnam and Thailand from time to time.
• Subject to safeguarding vetting, including an online due diligence search, references and satisfactory criminal background checks covering the previous 10 years' employment history.