Business Analyst - AI Content Engine

Overview

Business Analyst role within Novartis focused on driving strategy, evolution and adoption of Content Authoring Platforms and the AI Content Engine, which accelerates creation of commercial and medical content for HCPs.

What you'll do

• Accelerate content creation, personalize content for different audiences, and facilitate localization through technology platforms.
• Partner with business leaders to identify, analyze and solve key challenges, advising on strategic objectives and product roadmap.
• Roll out the product across different countries.
• Maintain and prioritize the product backlog, supporting the Product Owner with creation of EPICs, user stories and acceptance criteria.
• Manage solution scope and requirements and bring stakeholders to a common understanding of requirements.
• Participate in refinement and planning sessions with the product team and assist with requirement prioritization.
• Analyze the impact of requirements on the system and identify gaps, contradictions and inconsistencies.
• Deliver insights that drive Product teams' decisions on strategy and product development.
• Translate data insights into actions and recommendations that drive product adoption, customer satisfaction and investment decisions.

What you'll need

• Understanding of gen AI and content creation knowledge, with ability to engage in in-depth conversations with relevant stakeholders in countries.
• Exposure to content and channels typically used in pharmaceutical and life sciences industry, e.g., email-based channels and websites, social media and MSL slide decks.
• Proven applied Generative AI experience in real-world scenarios to solve problems, create new products, or enhance existing ones, including using AI to improve sales and marketing tactics.
• Bachelor's / master's degree in business or technology / engineering.
• Overall around 5-7 years of experience in Product Management and/or Content Creation.
• Understanding the complexity of integrated working in a matrix and geographically dispersed environment.
• Plan projects, set schedules, coordinate resources across product, data and engineering teams, and ensure end-to-end completion meeting timelines and quality expectations.
• Passion for keeping up to date with the latest in marketing technology and digital marketing trends.

Nice to have

• Ability to collaborate effectively to create value for all stakeholders (joint value creation).
• Dynamic, results-oriented team player who contributes positively to team success.
• Organizational agility, creativity, strategic and strong analytical thinking.
• Excellent presentation and storyboarding skills.
• Skills desired: Analytical Thinking, Brand Awareness, Business Analytics, Change Agility, Cross-Functional Collaboration, Digital Marketing, Marketing Strategies, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Waterfall Model.