Copywriter

Overview

Copywriter role at OLIVER Agency APAC, supporting one of India's leading beauty and cosmetics brands across its product portfolio, with a focus on digital and web writing.

What you'll do

• Develop engaging, platform-first copy across social media, digital content, CRM, e-commerce, influencer initiatives, and integrated campaigns.
• Translate brand objectives and briefs into fresh, impactful creative concepts and narratives.
• Craft everything from social captions, scripts, and video content to campaign ideas, taglines, and long-form storytelling.
• Stay on top of beauty, lifestyle, fashion, social, and internet culture trends to bring relevant and contemporary thinking to the brand.
• Collaborate closely with designers, content creators, community managers, and marketing stakeholders throughout the creative process.
• Adapt content and messaging for different audiences, platforms, and stages of the consumer journey.
• Ensure all communication aligns with Lakmé's brand voice, tone, and positioning.
• Participate actively in brainstorming sessions and contribute ideas that can drive engagement, conversations, and brand love.
• Manage multiple projects simultaneously while maintaining quality and meeting deadlines in a fast-paced environment.
• Use insights, performance data, and consumer behaviour trends to inform creative work and optimise future content.

What you'll need

• 2+ years of strong experience in copywriting, content creation, advertising and digital marketing.
• A thorough understanding of the language and needs inherent to writing for beauty brands.
• Able to write with equal ease across short-form, long-form, social, digital, and campaign formats.
• Understanding the nuances of beauty, skincare, makeup, lifestyle, and culture-driven communication.
• A powerful grasp of how content can play out across multiple mediums.
• Able to use data and insight to inform creative.
• The ability to think conceptually when needed.
• Confident presenting and communicating clearly to other team members and clients.
• Passion for and inquisitive about AI and new technologies.
• Ability to learn and digest benefits and features of AI tools.

Nice to have

• Experience working as part of a traditional creative team (designer and copywriter).
• Understanding and knowledge of AI tools.

Details

• Location: Mumbai, India.
• Work mode: Onsite.
• Requisition ID: 18832.