Creative Lead - Performance Marketing

Overview

Own the performance creative engine for paid acquisition, turning customer insight into ad angles, scripts and hooks that drive paying customers for Emergent's non-technical small-business users.

What you'll do

• Own the creative engine for paid social (Meta first, then YouTube and TikTok): what we make, what we test, and what scales
• Turn customer insight into angles, scripts, and hooks, from the problem a salon owner or a consultant is trying to solve, not from features
• Run the testing pipeline with performance marketing: what goes in, at what spend, when to kill, when to scale, judged on CAC and return, not CTR alone
• Lead a mix of in-house writers, AI video editors, agencies, and creators, and hold the bar on both quality and speed
• Use AI generation (including our own video agent) to test scripts fast, then put human production behind the winners
• Break down why ads win or lose, ours and competitors', into a playbook the whole team reuses

What you'll need

• 5 to 8 years in performance creative or creative strategy for paid acquisition, with real budgets behind your work
• A portfolio of performance ads you made, and the ability to walk through how each performed (spend, CPA, or ROAS) and why
• You write hooks and scripts yourself, not just brief them
• Comfortable reading ad-level results yourself and knowing the difference between a cheap signup and a paying customer
• Hands-on with AI creative tools, and clear on where they work and where they don't
• Have led writers, editors, or agencies

Nice to have

• App, SaaS, or subscription experience preferred over D2C
• Experience with US audiences
• B2B, SMB, or no-code/dev-tool products

Details

• Based in the Bangalore office
• Hiring process includes a creative assignment (hooks and a script for a given customer profile)
• Flexible working hours