Custom Software Engineering Sr Analyst

Overview

Lead marketing operations and automation execution, including audience segmentation, campaign setup, email development, testing, reporting, and optimization using Marketo and related technologies.

What you'll do

• Develop SQL queries for audience segmentation and validate audience data.
• Translate campaign requirements into segmentation logic and target lists.
• Configure and execute Marketo programs, nurture streams, and lead scoring models.
• Build responsive HTML email templates and web pages from briefs.
• Test email rendering across clients and devices and resolve HTML/CSS issues.
• Monitor campaign metrics, conduct A/B tests, and provide reporting and analysis.
• Manage campaign documentation, trackers, procedures, and stakeholder updates.

What you'll need

• 5 to 8 years of experience.
• Any graduation or graduate education.
• In-depth SQL knowledge for audience segmentation on client tools or CDP platforms.
• Experience configuring marketing automation components such as dynamic content, snippets, tokens, and program templates.
• Knowledge of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.
• Experience testing emails across devices and email clients.
• Strong problem-solving, communication, collaboration, and attention-to-detail skills.

Nice to have

• Exposure to API integration and Marketo API capabilities.
• End-to-end understanding of Marketo features.
• Basic graphic design skills for email templates.
• Awareness of email accessibility practices.
• Experience with AMPscript or SSJS personalization languages.

Details

• Location: Mumbai, India.