Customer Advocacy Marketing Manager

Overview

Own AlphaSense's customer proof-point content strategy and scaled production, including case studies, customer quotes and testimonials, logo compliance, the customer reviews program, the customer awards program, and on-site customer content capture at flagship events.

What you'll do

• Define the annual case study and proof-point content roadmap in partnership with Product Marketing, aligned to revenue and pipeline priorities.
• Determine which customer stories, quotes, and proof points to pursue based on expected pipeline, bookings, and adoption impact, rather than a first-in-first-out intake queue.
• Own the scaled creation and end-to-end delivery of customer content, including quotes, testimonials, and case studies, from sourcing through legal and customer approval.
• Use tools like Peerbound to transform customer insights from Gong calls into approved, actionable content at scale.
• Own the creation and promotion of customer spotlights.
• Manage updates to existing case studies and customer stories as messaging and strategy evolve.
• Own the customer reference database and the review-generation program across platforms including G2, Gartner Peer Insights, and TrustRadius.
• Own vendor relationships and budget for review platforms, including contract renewals and spend decisions.
• Own the end-to-end process for customer logo usage, ensuring adherence to contract terms and legal/brand compliance.
• Own the customer awards program on a recurring annual cadence: nominee sourcing, winner selection coordination, winner notification, awards production, and integration into the event schedule.
• Own on-site video filming and customer engagement logistics at flagship events, including building the customer filming schedule and securing signed participation agreements ahead of the event.
• Own and continuously refine the end-to-end content workflow, from intake to publication.
• Project manage creation, review, and approval processes for all customer proof-point assets.
• Track and report on the performance and business impact of proof-point content (pipeline, bookings, adoption influence).
• Deliver regular reporting to stakeholders and feed the consolidated advocacy narrative owned by the Advocacy Programs Senior Manager.
• Maintain proactive communication with Sales, CS, Product Marketing, and Legal, serving as point of contact and escalation path for each owned initiative and surfacing project risks before they affect a deadline.

What you'll need

• 5+ years of experience in customer marketing, content marketing, or marketing operations, with demonstrated ownership of both strategy and execution.
• Proven track record of setting a content roadmap and prioritizing initiatives against business impact, not just delivering against an intake queue.
• Proven track record of owning content projects end-to-end, including legal/compliance coordination.
• Experience owning vendor relationships and budget, ideally for review-generation or reference platforms.
• Strong written communication skills and an eye for turning customer insight into compelling assets.
• Comfortable managing on-site logistics for large customer-facing events.

Nice to have

• Experience with CRM systems (e.g., Salesforce).
• Experience with content intelligence tools (e.g., Peerbound, Gong).

Details

• Remote, United States.
• Base compensation range $90,000 to $124,000 USD, plus potential performance-based bonus, equity, and benefits.
• Partners closely with the Senior Manager who owns high-touch programs such as the CAB, Executive Sponsorship, RKO, and customer community.