Direct Mail Specialist

Overview

Own Twin Health's direct mail acquisition channel end to end, including cadence, creative testing, cost accounting and the print vendor relationship, with a mandate to instrument decisions as training data for the company's individually-targeted acquisition engine.

What you'll do

• Own the direct mail channel end to end: drop cadence, creative testing, cost-per-piece accounting, and the vendor relationship with the print partner (RRD).
• Diagnose and reverse the scan-rate decline (3.27% to 1.01% over the past 11 months), determining whether the driver is creative fatigue, cadence, list saturation, or contact-data quality before recommending a fix.
• Lead the shift from partner-batch mailing (one drop per partner per month) to lead-type-triggered mailing, so a newly-eligible, high-value lead receives its piece inside its launch window.
• Log every mailer, variant, and segment decision with what was considered and why, not just what shipped.
• Partner with the Technical Lead and Senior Marketing Analyst to close data gaps: partner-grain send records, scan-rate tracking, and per-piece cost.
• Ensure every send is joinable to an individual lead record, not just reconcilable at the aggregate or partner level.
• Design and run direct mail A/B tests (messaging, format, cadence) with a stated hypothesis and success metric before launch.
• Build on the existing Motivation vs. Barrier messaging framework and extend it with new axes as evidence supports.
• Partner with Marketing on creative production and approval, tagging and measuring content while Marketing produces and approves it.
• Coordinate with the partner/client team on partner-specific creative approval SLAs and marketing permission tiers before any send.
• Use AI tools such as Claude to draft creative variant copy, summarize test results, and accelerate reporting.
• Other duties as assigned.

What you'll need

• 5+ years in direct mail or offline/print channel marketing, ideally in a regulated or healthcare-adjacent industry.
• Experience managing a direct mail vendor/print relationship (RRD or comparable), including cost negotiation and production timelines.
• Comfortable working with campaign and lead-level data in a CRM (Salesforce) and marketing automation platform (Braze or comparable).
• Experience designing and reading A/B tests, with a working understanding of sample size and significance.
• Strong project management skills; this channel runs on hard print and drop deadlines.
• Able to reason about lead-grain data concepts, understanding why "how many pieces did we mail" and "how many of these specific leads received mail" are different, both-necessary questions.

Nice to have

• Experience in a highly regulated industry (healthcare, financial services, insurance) with partner or client creative-approval workflows.
• Experience with lifecycle/cadence-based marketing (triggered off an individual's stage) rather than calendar-batch marketing.
• SQL literacy.
• Experience partnering with data or analytics teams to close measurement gaps in an existing channel.

Details

• Remote role based out of the U.S.
• Applicants must be authorized to work for any employer in the U.S.; visa sponsorship is not available.
• Compensation range: $90,000 to $110,000 annually.