Digital Acquisition Lead Analyst

Overview

Strategic digital acquisition role acting as a recognized technical authority for digital acquisition within the business, guiding decisions on vendors, creative, channel testing and campaign strategy.

What you'll do

• Influence decisions regarding vendor/agency selection, development of creative assets and channel testing strategy.
• Advise the business on which products should be marketed or tested and on test design.
• Manage a marketing budget and agency and vendor relationships.
• Develop campaign strategies and own acquisition forecasting and performance reporting for campaigns.
• Be accountable for achieving campaign and business goals.
• Manage media buying relationships with advertising partners, ad networks and publishers.
• Execute campaign management across existing programs, lead pricing negotiations and execute media buying contracts for new initiatives.
• Optimize creative, messaging and acquisition landing pages to generate business results tied to KPIs.
• Oversee quality assurance in ad copies, landing pages and sitelinks pre and post launch.
• Document and manage quality assurance and record retention as per the process manual for business audit on a quarterly basis.
• Manage and track monthly budget and performance to ensure key performance indicators are efficiently met month over month.
• Appropriately assess risk when business decisions are made, driving compliance with applicable laws, rules and regulations, adhering to policy, and escalating and reporting control issues with transparency.

What you'll need

• 6-10 years of experience in a digital marketing role having acted as an influencer.
• Bachelor's/University degree.

Nice to have

• Experience in online paid media, SEO and SEM.
• Master's degree.

Details

• Location: Mumbai, Maharashtra, India.
• Full-time employment.
• Other job-related duties may be assigned as required.