Digital Analytics Engineer

Overview

Developer role on the Digital Analytics and mobile platform, building and customising analytics and tag management implementations within the data, research and insights team.

What you'll do

• Audit, build and customise Amplitude Analytics and Tealium based implementations, as well as Google Tag Manager, including coding, configuring, reporting, and internal training.
• Interact with stakeholders to capture tracking requirements and translate them into Technical Specifications documents for implementation.
• Audit existing analytics and tag manager implementations, write measurement strategy documents, configure tracking and visualize data for various clients.
• Configure data integrations across various marketing and analytics platforms using tools.
• Build data workflows and store data in BigQuery (Google Cloud), and query the data (if needed) to answer business questions.

What you'll need

• Strong evidence of hands-on JavaScript experience.
• Experience working with both manual and tag management analytics implementations and common troubleshooting tools, including Developer Tools, Tag Assistant, or GA Debug.
• Experience managing Google Tag Manager, Tealium and Amplitude Analytics events and integrations.
• Knowledge of web markup and front-end web development in HTML5, CSS3, JavaScript, DOM.
• Technical and communication skills to clearly communicate processes and tasks for tag management and to communicate with developers in a meaningful way.
• Leading marketing integrations with ad platforms, external partners and internal tools.
• Experience architecting, designing, and implementing data within a data layer.
• Ability to manage the marketing tech stack including API integrations, marketing landing pages, attribution platform and marketing pixels.
• Desired qualifications: B.Tech/B.E/MCA from a reputed institution.
• Desired qualifications: 2+ years of experience with tag management systems like GTM, DTM, and Tealium.
• Desired qualifications: 2+ years of experience implementing and using web analytics tools such as Adobe Analytics (Omniture), Google Analytics or Amplitude Analytics.
• Desired qualifications: 2+ years of experience implementing 3rd party tracking tools (Doubleclick, Adwords, Comscore, etc.).

Nice to have

• Experience with analytics strategies across multiple sites and apps, diverse platforms, and high-traffic sites.
• Hands-on experience in Google Ads and Facebook Ads platforms.
• Working understanding of attribution platforms like Branch or AppsFlyer.
• Understanding of data privacy regulations, such as GDPR and CCPA, and their impact on data collection and reporting.
• Experience with AB testing tools like Optimizely, Adobe Target etc.
• Knowledge of general web best practices in SEM, SEO, and UX.
• Knowledge of web development frameworks and server-side coding.

Details

• Hybrid working pattern, with 3+ days office attendance required.
• Location: Gurugram.