Digital Intelligence Analyst

Overview

Help manage and administer Unisys's Marketing Insight technology stack, working directly with the Marketing Digital Intelligence Senior Manager. The role is hands-on, with room to grow into an expert in the platforms that power targeting.

What you'll do

• Administer the Marketing Insight and Intelligence tech stack day to day, including Salesforce Data Cloud (Data 360), Intentsify, ZoomInfo, and RingLead, keeping each platform running reliably.
• Build and activate audiences in Salesforce Data Cloud, troubleshoot issues, and develop deep enough expertise to become the team's go-to resource.
• Monitor marketing data quality across systems, flag inconsistencies, and help resolve them.
• Maintain the target account list in partnership with marketing and sales.
• Build reports and dashboards that turn campaign data into clear, actionable insight.
• Partner with marketing, sales, and partner/alliances teams to fulfill audience requests for campaigns and programs.
• Support intent data platforms and vendor relationships to ensure reliable data delivery.
• Support website tagging using Google Tag Manager.
• Help represent marketing's needs as data modernization, including the move to Databricks and Power BI, takes shape.
• Spot manual or inefficient processes and suggest improvements.

What you'll need

• A BA/BS degree and 2–4 years of experience in marketing operations, sales or revenue operations, marketing analytics, or a related role, or an equivalent combination of education and experience.
• 1–2 years of hands-on Salesforce experience.
• Experience building segments or audiences in a CDP, marketing automation platform, or ad platform.
• Exposure to intent or data enrichment tools such as ZoomInfo, Intentsify, 6sense, or Bombora.
• A data-curious mindset: you like finding gaps, asking why, and figuring out the fix.
• Clear communication skills, including explaining data to non-technical stakeholders.
• The ability to work well in a fast-paced, deadline-driven environment.

Nice to have

• Salesforce Data Cloud experience.
• Google Tag Manager, Power BI or Tableau, SQL, or exposure to Databricks, Snowflake, or Azure.

Details

• Location: Remote, PA, United States of America.
• Export-controlled technology: applicant should be eligible for any required U.S. Government authorizations.
• Video interview is part of the hiring process.