Digital Media Planning - Senior Executive

Overview

Senior Executive for Implementation Planning in the Global Operations Centre, supporting media planning and campaign delivery for clients across the United States, Europe and Asia.

What you'll do

• Develop strong relationships with Client Servicing and Activation teams to facilitate flawless execution of plans.
• Communicate effectively across all levels of the team and across all practices.
• Support Media Planning Managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes.
• Conduct research and compile data to guide and support planning and optimization recommendations.
• Compile and validate creative specs.
• Collaborate with creative agency partners to ensure deadlines are met.
• Collaborate with Activation teams to complete the detail of the plan in Olive.
• Create trafficking sheet templates and collaborate with Ad Operations through campaign launch.
• Prepare data for reporting and analysis.
• Support the team in making optimisation recommendations.
• Assist in the management of testing plans for assigned campaigns.
• Contribute to internal case studies for the sharing of learning and best practice.
• Meet with vendors and attend presentations to build knowledge of the media landscape.

What you'll need

• Bachelor's degree in marketing, advertising, business, or a related field.
• 2-4 years of B2B program marketing experience, preferably in the technology field.
• In-depth knowledge of media planning principles, techniques, and best practices across various channels (digital and social).
• Familiarity with media buying, negotiation, and contract management.
• Strong analytical skills and ability to interpret data and metrics to make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Computer literate with good skills in all basic Office programs (including Excel).
• Creative thinking and problem-solving abilities.
• A passion for everything media and advertising, coupled with a continued desire to expand your knowledge.

Nice to have

• Enterprise infrastructure software marketing experience.
• Proficiency in using media planning and tracking tools (Marketo, Convertr or Data Studio).

Details

• Locations: Bangalore, Gurgaon and Mumbai, India.
• Hybrid approach, with teams in the office around four days a week.