Digital Merchandising Analyst

Overview

The Digital Merchandising Analyst optimises the Levi.com shopping journey across East Asia Pacific, driving conversion, sales and site performance through disciplined, data-led merchandising. The role works from the Global Talent Hub in India as the merchandising partner to country eCommerce teams.

What you'll do

• Own sort order, filters, site taxonomy, product ranking and attribution standards that shape how consumers browse and find product on Levi.com.
• Define merchandising briefs for the homepage, collection, category and campaign pages, including product selection, visual merchandising and the application of marketing stories and themes.
• Review and approve merchandising content weekly, giving Site Operations complete, approved and traceable instructions for execution.
• Set catalogue-quality expectations so product data, imagery and attributes support search, filtering and conversion, and escalate gaps to the owning teams.
• Apply a mobile-first approach to layout, product ranking and category presentation, and review the live site regularly to catch issues and opportunities early.
• Own and co-ordinate the EAP Levi.com promotional calendar, aligning market, marketing, merchandising and pricing inputs.
• Plan the merchandising of seasonal launches, campaign moments and promotional periods, including product selection, placement, sequencing and message alignment.
• Provide Site Operations with approved promotional specifications and timelines, and confirm readiness ahead of peak trading periods.
• Partner with Country eCommerce Leads, Marketing and Planning to align promotional mechanics, inventory availability and traffic plans, and recommend actions that balance sales with margin and brand objectives.
• Review promotional performance after each major event and share lessons to improve the next one.
• Monitor daily and weekly site performance, including traffic, conversion rate, average order value, units per transaction, sell-through and product-level productivity.
• Review site analytics to identify conversion and revenue opportunities, diagnosing performance by market, category, device and product.
• Recommend and execute timely in-season trading actions, such as re-ranking, re-merchandising, promotional emphasis and assortment visibility, in a fast-paced environment.
• Produce routine performance reporting and competitive analysis, and contribute merchandising insight to weekly and monthly business reviews.
• Define and track merchandising KPIs, using data to prioritise improvements and demonstrate impact.
• Translate seasonal product direction, brand priorities and market strategies into pre-season site merchandising plans and category-level assortment plans for supported markets.
• Partner with Merchandising, Planning and Country eCommerce Leads to understand launches, key styles, inventory positions and local creation, and agree how each should be positioned online.
• Identify product-positioning opportunities and leverage the product portfolio to balance brand, gender, category and commercial goals.
• Conduct monthly and seasonal product and category analysis, feeding digital insights back to planning and buying teams to inform assortment and buying-structure decisions.
• Set the merchandising framework and targets for each market based on cluster strategy, flexing plans in season as demand, inventory and trading performance change.
• Identify and prioritise site enhancements based on data, consumer insight and market feedback, and contribute clear requirements to Digital Product and Engineering.
• Design and run A/B and personalisation tests on merchandising levers, such as sort logic, product cards, filters and recommendations, and scale what works.
• Contribute to front-end enhancement and bug-fixing priorities by documenting merchandising impact and acceptance criteria.
• Explore new merchandising capabilities, including personalisation, automation and approved AI tools, and build the business case for adoption.
• Track best practice and innovation in fashion eCommerce, particularly mobile, app and social commerce.
• Lead the regional merchandising practice, sharing best practice and consistent standards across markets while accommodating legitimate local needs.
• Document merchandising playbooks, checklists and templates, and agree clear hand-offs with Site Operations and Digital Content Experience.
• Coach and guide coordinators, junior merchandisers and agency resources on merchandising principles, tools and analysis.
• Communicate priorities, risks and performance clearly to eCommerce leadership and market stakeholders.
• Maintain effective working rhythms across EAP time zones so market teams receive responsive, reliable support.

What you'll need

• Bachelor's degree in business, marketing, digital or a related field, or equivalent practical experience.
• 4+ years of progressive experience in eCommerce, digital or retail site merchandising, ideally in fashion or apparel.
• Proven success in an eCommerce trading or merchandising role in a fast-paced, collaborative environment with quick trading actions.
• Experience with day-to-day site management, including seasonal and monthly launches, daily optimisations and ad hoc troubleshooting.
• Experience supporting multiple markets or brands, ideally in a regional or shared-services environment.
• Experience with Shopify or another enterprise commerce platform and with merchandising, catalogue or product-information tools.
• Proficiency in Excel, PowerPoint, web analytics and BI tools (e.g. Google Analytics); familiarity with A/B testing tools.
• Strong commercial acumen and deep understanding of eCommerce KPIs, including conversion, order value, units per transaction and sell-through.
• Strong understanding of the eCommerce fashion business, its seasonality and product cycle.
• Ability to turn complex data into clear insight and actionable merchandising decisions.
• Sound visual-merchandising judgement with a mobile-first view of the consumer journey.
• Working knowledge of site taxonomy, attribution, sorting and filtering logic and their effect on discovery and conversion.
• Ability to work effectively across commercial, creative and technical teams in different markets and time zones.
• Clear written and verbal communication, with confidence managing competing priorities.

Details

• Location: Bengaluru, India (GCC Office, ITC Green Center).
• Employment type: Full time.
• Current LS&Co employees apply via their Workday account.