Director, Global Campaigns

Overview

Lead Twilio's Global Campaign team, owning and executing major multi-channel campaigns that drive awareness and opportunities across regions.

What you'll do

• Set a strategic vision for global campaign structure, operations, and execution for the top 5 campaign motions.
• Be accountable to company leadership for the effectiveness of all global campaigns and programs.
• Design and execute strategic end-to-end campaigns that engage and convert prospective buyers, with a focus on specific buyer and vertical segments.
• Partner with product marketing, content strategists, brand strategists, creative designers and regional campaign teams to create campaign themes and messaging.
• Act as the central point of contact to direct all campaign work across teams to ensure timely results.
• Build strong relationships with key cross-functional stakeholders to ensure campaign enablement and engagement.
• Develop scalable, repeatable campaign playbooks with a large variety of content that works in all regions.
• Track program results, measure success, report metrics to customer success, sales and marketing stakeholders and executives, and analyze performance to recommend optimizations.
• Infuse AI frameworks into the campaign model and equip teams with tools, guidelines, and AI-assisted workflows for high-quality content at scale.
• Manage and allocate budget for campaign production resources, including original content, video production, localization, and agencies.
• Manage a global team spanning the US, Europe and Asia, working with company and brand leadership to execute all top-of-funnel campaigns.

What you'll need

• Management experience: ability to inspire a team of strategists and set a vision for where teams should focus efforts.
• Deep understanding of marketing funnel tactics and metrics by stage, PLG model and funnel.
• Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech.
• Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment.
• Ability to manage multiple work streams and show presence with the team and leadership.
• Strategic thinker with strong attention to detail.
• 8+ years working as a campaign strategist in B2B or tech.
• Proven experience building and delivering integrated programs and managing all tools, processes, and assets.
• Exceptional verbal and written communication skills, with the ability to drive alignment, set expectations and drive to success.
• Works well with cross-functional teams and executives to ensure consistent content is delivered across the company.
• A champion for fostering a culture of trust through feedback, communication, and transparency.

Nice to have

• Excellent written and verbal communication skills.
• Ability to influence and build effective working relationships at all levels of the organization.
• Familiarity with localization tactics to ensure content is accessible and inclusive across multiple countries.
• Experience with primary research strategies and types of content creation.
• Strategic ability to see opportunities across campaigns and programs where new types of content and programs will thrive.
• Experience building world-class brands through premium content.
• Experience with a variety of AI, design, analytics, and video tools.
• Proficiency in digital marketing tools and platforms such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, Canva.

Details

• Remote role based in Ireland or the UK.
• May be required to travel occasionally for project or team in-person meetings.