Senior Strategic ABM Manager

Overview

Senior Strategic Account Based Marketing Manager with Financial Services vertical expertise, responsible for designing and executing targeted ABM programs for top strategic accounts to drive pipeline growth, accelerate deals and increase customer lifetime value.

What you'll do

• Lead the design, execution and optimization of 1:1 and 1:few ABM campaigns for strategic accounts, tailoring messaging, content and engagement to Financial Services industry-specific challenges.
• Partner with sales, field marketing, campaigns and product marketing teams to align campaigns with account objectives, vertical GTM strategies and buyer personas.
• Use tools such as 6sense, Salesforce and Tableau to monitor engagement, pipeline impact and ROI, and translate insights into campaign optimizations and business recommendations.
• Collaborate with sales leaders to develop executive-level programs that build alignment and trust with C-level buyers in Financial Services.
• Drive ABM innovation and enablement, including themed call blitzes, strategic gifting and multi-channel personalization, and equip sellers with tailored playbooks and outbound messaging aligned to industry pain points.
• Support junior ABM teammates by sharing playbooks, insights and vertical knowledge to scale successful programs across regions.
• Manage and optimize ABM budgets, ensuring effective use of resources and clear tracking of program performance.

What you'll need

• 10+ years of B2B field marketing experience, with at least 5+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments.
• Proven vertical marketing expertise, ideally in Financial Services, with the ability to speak to industry-specific trends, buyer needs and GTM motions.
• Advanced proficiency in ABM platforms (6sense, Demandbase), Salesforce CRM and analytics tools such as Tableau.
• Strong understanding of the customer journey, multi-touch attribution and end-to-end campaign development.
• Excellent project management and communication skills, with a collaborative approach to working across sales, marketing and executive stakeholders.
• Experience enabling sales teams with tailored messaging and account-based strategies.

Nice to have

• Team mentorship or leadership experience.

Details

• Remote, United Kingdom.
• Flexibility to work with the Sales team in the London office 2-3 times per week.