Director, Performance Marketing

Overview

Lead Kong's global performance marketing engine, owning strategy, budget, investment allocation, forecasting, and paid acquisition outcomes across channels, audiences, and regions.

What you'll do

• Build and execute the global roadmap required to deliver paid acquisition, qualified demand, pipeline, efficiency, and ROAS goals.
• Lead budget planning, forecasting, pacing, and allocation across channels, audiences, regions, and GTM priorities, and make disciplined decisions to scale, optimize, reallocate, or pull back investment based on business impact.
• Set channel strategy and ensure best-in-class execution, experimentation, optimization, and measurement across core paid acquisition channels, including Paid Search and Paid Social.
• Connect spend and channel performance to Responses/INQs, Qualified Demand, Pipeline, and ROAS, and use those signals to determine where the next dollar should go.
• Drive a high-velocity experimentation engine across audiences, creative, offers, bidding, channels, conversion paths, and emerging acquisition opportunities.
• Use AI and automation to accelerate analysis, campaign optimization, creative testing, audience development, experimentation, and operational efficiency.
• Lead and develop channel specialists and establish clear operating rhythms, standards, and accountability across the function.
• Own agency relationships and determine where external partners provide differentiated expertise, specialized capabilities, or incremental execution capacity.
• Deliver clear performance narratives and investment recommendations to Marketing and company leadership, translating channel and funnel data into business implications, risks, opportunities, and actions.
• Partner across Global Campaigns, Digital Experience, Product Marketing, RevOps, Finance, Sales, and regional teams to align priorities and translate GTM objectives into effective investment and execution.

What you'll need

• 10+ years of experience across Performance Marketing, Growth Marketing, Paid Media, Demand Generation, or related B2B SaaS disciplines, including experience leading a performance function.
• Deep expertise across Paid Search and Paid Social, with strong knowledge of modern B2B acquisition and measurement.
• Demonstrated ownership of significant global media budgets, including annual planning, forecasting, pacing, allocation, and in-quarter reallocation.
• Strong financial and analytical orientation, connecting investment decisions to qualified demand, pipeline, revenue, and ROI rather than platform metrics alone.
• A track record of building rigorous experimentation and optimization programs and translating learnings into investment decisions.
• Experience building and developing high-performing internal teams while effectively leveraging agencies and external partners.
• Hands-on understanding of modern advertising platforms, analytics, attribution, automation, and AI-enabled performance tools.
• Exceptional executive communication and storytelling skills, with experience presenting performance, investment recommendations, risks, and business outcomes to senior leadership.
• Demonstrated ability to influence cross-functional stakeholders, build alignment across teams with different priorities, and drive execution.
• A strong operator mentality with the ability to move between strategy, financial management, analysis, team leadership, and execution.

Nice to have

• Experience in developer, infrastructure, API, cloud, or technical B2B SaaS.

Details

• Location: San Francisco, California, United States.