Director Performance Media, Digital Customer Acquisition

Overview

Own and grow SimpliSafe's full performance digital portfolio across paid search, paid social, display, video, affiliate, and emerging channels, driving cost-efficient customer acquisition while leading in-house channel specialists and an embedded agency partner.

What you'll do

• Own growth strategy and channel execution across the digital performance marketing mix, including Spend, Systems, CPA, and cost-per-subscriber targets.
• Optimize, grow and run the digital performance portfolio, getting the most out of each channel and the portfolio as a whole.
• Work within the current data, tool and reporting sets to help the team do their job, and help enhance them.
• Drive a rigorous testing and learning roadmap.
• Act as a hands-on player-coach for the in-house team while utilizing the embedded agency partnership for bigger, faster, stronger efficient growth.
• Establish clear performance expectations, accountability and productive working rhythms, ensuring the agency works as an extension of the internal team while internal specialists own their channels and numbers.
• Work with ACQ teammates, Brand, Creative, Ecom and Product teams to drive the performance testing roadmap across creatives, landing pages and other areas.
• Establish a continuous test-and-learn roadmap across creative, copy, audience targeting and page performance.
• Maintain deep visibility into channel performance, attribution modeling (including multi-touch and media mix approaches) and data pipelines.
• Deliver clear, actionable performance readouts to executive leadership that connect digital activity to business outcomes.
• Lead, mentor and grow an in-house team of channel managers, growth marketers and analysts.
• Manage a significant media budget with the mandate to cost-effectively grow the customer base.

What you'll need

• At least eight years of hands-on multi-channel digital performance marketing experience, managing a portfolio of digital and unique channels.
• Five or more years leading performance channel specialists.
• Hands-on fluency in Search, Social, Affiliate, Video, Display, ROF, and keeping pace with how those channels evolve.
• Strong at owning internal business targets and in-channel platform targets.
• Ability to use data to storytell (1:1, with the team, in a deck, in meetings) on performance, what's working, what isn't, and best next steps.
• Strong business KPI acumen (CPA, CAC, LTV:CAC, Payback, Churn, etc.) and media channel KPIs (CPC, CTR, cATC, CVR, Engagement, etc.).
• Highly analytical, comfortable with spreadsheets, experienced with attribution modeling and web analytics platforms, and capable of translating complex performance data into clear business narrative for executive and cross-functional audiences.
• Proficiency or experience with tools such as MS Office/Google Workplace, Slack, Tableau, Hex, Invoca, Innovid, and media platforms (Google, Meta, iSpot, Impact, etc.).
• Creative intuition to know what moves a modern consumer, not just what the data says after the fact.
• Experience managing or structuring agency relationships.
• Love of working in a team environment, collaborating, co-creating and welcoming different opinions.

Nice to have

• A background in D2C subscription, e-commerce, or a similarly considered-purchase environment where customer education is part of the acquisition journey.
• Knowledge of offline channels and SEO.
• Experience inheriting a new agency partnership and shaping it into a high-performing one.

Details

• Location: Remote.
• Target annual base pay range: $167,700 to $223,600, plus potential annual bonus, equity and other Total Rewards.