Chief Marketing Officer

Overview

Own customer growth and marketing across the group's consumer businesses, including acquisition, activation, retention and marketing efficiency.

What you'll do

• Own customer acquisition, activation, retention and marketing efficiency across group products.
• Set channel strategies and budgets using CAC, LTV, conversion and incremental returns.
• Build paid acquisition, organic growth, lifecycle, referral and brand channels.
• Partner with product teams on onboarding, conversion, engagement and growth loops.
• Launch products and brands and build their initial acquisition engines.
• Build measurement and experimentation systems to identify growth drivers.
• Recruit and develop growth and marketing leaders.

What you'll need

• Track record scaling consumer technology, fintech or internet products.
• Experience building brands and winning campaigns.
• Experience owning significant acquisition budgets and measurable customer or revenue growth.
• Deep knowledge of CAC, LTV, funnels, cohorts, retention and experimentation.
• Strong performance marketing capability and product judgment.
• Ability to diagnose growth problems using customer and performance data.
• Hands-on experience reviewing campaigns, funnels, experiments and channel performance.

Details

• Location: Hong Kong