Senior PLG Digital Growth Manager

Overview

Build and scale the digital growth engine behind Kong's product-led motion, owning qualified product signup targets and the strategy, experimentation and execution needed to hit them. This is a hands-on growth role focused on the digital-to-product journey.

What you'll do

• Own PLG growth targets and strategy, including qualified signup goals and the roadmap across acquisition, conversion and experimentation.
• Grow qualified product signups by identifying and scaling audiences, use cases, channels and experiences that bring high-quality users into Kong's products.
• Optimize the digital-to-product journey by finding friction across landing pages, CTAs, signup paths, messaging and conversion flows, and turning insights into experiments.
• Personally build, launch, measure and iterate growth experiments across landing experiences, signup journeys, lifecycle, new acquisition loops and emerging channels.
• Use AI and automation to accelerate experimentation, uncover insights, personalize digital experiences, automate repeatable workflows and scale growth programs.
• Partner with Product Growth to understand which users activate and engage, and use those signals to improve targeting, messaging and acquisition.
• Partner with RevOps on funnel measurement, attribution, cohort analysis and product signals connecting acquisition, signup, activation, PQL and revenue.
• Orchestrate across Digital Experience, SEO/AEO, Paid Media, Lifecycle, Content and Campaigns to turn PLG opportunities into execution.
• Lead cross-functional PLG growth by aligning priorities with leaders across Marketing, Product Growth and RevOps, and influencing roadmaps.

What you'll need

• 7+ years in PLG, digital growth, growth marketing, growth product, or a related B2B SaaS discipline.
• Experience building or scaling self-service or product-led growth motions.
• A track record of personally building, launching and optimizing growth experiments.
• Strong understanding of digital acquisition, CRO, experimentation, lifecycle and funnel optimization.
• Strong analytical skills and experience using product, behavioral and cohort data to drive growth decisions.
• Comfort with modern analytics, experimentation, automation, AI and no-code/low-code growth tools.
• Ability to operate cross-functionally across Marketing, Product, RevOps, Analytics and Engineering.
• A builder mentality with a bias toward shipping, learning and iterating.

Nice to have

• Experience with developer, infrastructure, API, cloud or technical audiences.

Details

• Location: San Francisco, California, United States.