Field Marketing Associate

Overview

Drive regional go-to-market execution for CloudSEK through high-impact field programs, strategic account engagement, and community-led initiatives focused on accelerating pipeline for priority accounts with North America and LATAM security leaders.

What you'll do

• Plan and execute region-specific field marketing programs aligned with revenue targets.
• Design high-impact, non-generic experiences such as CISO dinners, closed-door executive roundtables, and founder-led meetups.
• Work with regional sales and partner leaders to prioritize key cities, countries, and target accounts.
• Execute ABM-driven field plays for the top 100–200 strategic accounts.
• Partner with Account Executives to influence active opportunities and accelerate late-stage pipeline.
• Own event-to-opportunity follow-up orchestration to ensure tangible business outcomes.
• Experiment with innovative event formats such as salons, invite-only forums, security breakfasts, and micro-events.
• Build long-term regional security communities instead of one-off events.
• Bring fresh, unconventional ideas tailored to US and LATAM buying behaviors and cultures.
• Coordinate with Sales on weekly planning, account mapping, and deal strategy alignment.
• Align with Product Marketing on messaging, narratives, demo storylines, and agendas.
• Co-host selective regional events with Partner Marketing.
• Work with Marketing Operations to ensure strong Salesforce hygiene, ROI tracking, and attribution.
• Own event ROI end-to-end with a focus on pipeline influenced, deals accelerated, and engagement quality.
• Continuously iterate and improve formats based on performance insights.

What you'll need

• 4–5 years of experience in field marketing, GTM, ABM, or revenue-focused marketing roles.
• Strong experience working closely with sales teams and driving pipeline impact.
• Proven ability to design and execute high-quality executive-level events and experiences.
• Experience engaging with senior stakeholders such as CISOs, VPs, and CXOs.
• Data-driven mindset with experience tracking ROI, pipeline influence, and attribution.
• Excellent communication, stakeholder management, and collaboration skills.
• High ownership mindset with the ability to work independently in fast-paced environments.

Nice to have

• Cybersecurity B2B SaaS experience.

Details

• Location: Bengaluru, Karnataka, India.
• Flexible working hours.