Google Ads Specialist

Overview

Plan, create and manage Google Ads campaigns across Search, Display, Shopping, YouTube and Performance Max to drive conversions and ROI.

What you'll do

• Plan, create and manage Google Ads campaigns across Search, Display, Shopping, YouTube and Performance Max.
• Conduct keyword research and competitor analysis to identify relevant advertising opportunities.
• Develop effective ad copies, headlines and descriptions to improve campaign performance.
• Manage campaign budgets, bidding strategies and audience targeting.
• Monitor and optimize campaigns to improve CTR, CPC, conversion rates and ROI.
• Set up and manage conversion tracking using Google Tag Manager and Google Analytics 4 (GA4).
• Analyze campaign performance and prepare regular performance reports.
• Perform A/B testing of ad creatives, landing pages and campaign strategies.
• Identify underperforming campaigns and implement optimization strategies.
• Collaborate with SEO, content and design teams to improve overall digital marketing performance.
• Stay updated with Google Ads policies, algorithm changes and industry trends.

What you'll need

• Hands-on experience with Google Ads.
• Strong knowledge of Google Search, Display and Video campaigns.
• Expertise in keyword research and competitor analysis.
• Understanding of bidding strategies and budget management.
• Knowledge of conversion tracking and lead generation.
• Familiarity with Google Analytics 4 (GA4).
• Knowledge of Google Tag Manager (GTM).
• Understanding of CTR, CPC, CPA, ROAS and conversion rates.
• Experience with campaign optimization and performance reporting.
• Good analytical and problem-solving skills.