Performance Marketing Specialist- Posters

Overview

Lokal is looking for a hands-on Performance Marketing Specialist to plan and run paid campaigns, develop creative concepts and ad copy, and track campaign performance across its apps.

What you'll do

• Research target audiences, markets, and competitors for each app to identify opportunities and develop effective advertising strategies.
• Conceptualize and write compelling ad copies, hooks, scripts, and creative briefs that drive app downloads, user acquisition, and first-time purchases.
• Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads.
• Develop and test multiple creative variations per campaign, targeting approximately 80–100 creative variants per week.
• Plan and execute A/B tests across creatives, audiences, ad copies, and campaign formats to improve performance.
• Monitor campaign performance and analyze key metrics such as CAC, ROAS, CPI, CTR, CPC, and conversions.
• Identify performance trends, derive actionable insights, and continuously optimize campaigns to achieve business objectives.
• Understand regional market preferences and ensure that advertising creatives and messaging resonate with local audiences.
• Track campaign performance across different markets and recommend strategies to scale successful campaigns.

What you'll need

• 3–5 years of experience in Performance Marketing.
• Hands-on experience in planning, executing, and managing campaigns across Google Ads and Meta Ads.
• Proficiency in understanding performance marketing metrics such as CAC, ROAS, CPI, CTR, CPC, and conversion rates.
• Experience working closely with designers, video editors, and creative teams.
• Understanding of A/B testing, creative experimentation, and campaign optimization.
• Strong analytical skills and a data-driven approach to decision-making.
• Ability to manage multiple campaigns and deliver creative variations within tight timelines.
• Experience in app marketing, mobile user acquisition, or D2C/B2C businesses.

Nice to have

• Proficiency in English and regional languages.
• Understanding of different regional markets and consumer behavior.

Details

• Location: Bengaluru, Karnataka, India.
• Training and guidance will be provided by the leadership team.