Performance Marketing Analyst

Overview

Performance Marketing Analyst role focused on generating a steady pipeline of leads through paid campaigns for Zuora's usage-based pricing solution, in a hybrid working arrangement.

What you'll do

• Develop and execute comprehensive paid marketing strategies focused on building a steady pipeline.
• Create and optimize campaigns across LinkedIn Ads, Google Ads, and other relevant platforms to drive qualified demo requests.
• Optimize PPC landing pages to increase conversion rate.
• Run various experiments across landing pages and other assets that help get the best ROI.
• Manage campaign budgets and continuously improve efficiency across reach, engagement, conversion, cost, and pipeline outcomes.
• Build repeatable campaign processes that make it easier to launch, learn, and scale programs across markets and segments.
• Track and analyze campaign metrics across the full funnel, from awareness to demo requests to closed deals.
• Create and maintain dashboards to monitor key metrics such as CAC, CPL, pipeline influence, and ROI across channels.
• Implement attribution modeling to understand the impact of paid campaigns on pipeline and revenue.
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
• Define hypotheses, success metrics, test designs, and learning plans before launching experiments.
• Document results and translate learning into improved campaign standards, landing-page recommendations, and repeatable growth practices.

What you'll need

• 3-5 years of experience in B2B SaaS paid marketing, with demonstrated success in demand generation.
• Proven track record of managing and optimizing campaigns across LinkedIn Ads, Google Ads, and other B2B platforms.
• Strong experience with marketing analytics tools (Google Analytics, LinkedIn Campaign Manager, Google Ads).
• Understanding of B2B SaaS funnel dynamics, attribution, conversion optimization, audience strategy, and budget allocation.
• Strong project management skills and the ability to manage multiple campaigns, stakeholders, priorities, and deadlines.
• Data-driven approach with strong analytical and problem-solving abilities.

Nice to have

• Experience with marketing automation tools and CRM (Salesforce, Marketo, Demandbase).
• Prior experience in companies selling billing, pricing, or financial software.
• Ability to design adverts using Figma.

Details

• Location: Bengaluru, Karnataka, India.
• Hybrid position, working both remotely and in the office.
• Benefits may vary by location; details shared during the interview process.