Marketing Associate

Overview

Marketing Associate role at a growing fintech firm, contributing to the development and execution of marketing initiatives, including campaigns, product launches, digital presence and brand awareness.

What you'll do

• Contribute to the development and execution of marketing initiatives at a growing fintech firm.
• Work closely with internal stakeholders to develop and execute marketing campaigns and support product launches.
• Strengthen the company's digital presence and drive brand awareness.
• Contribute ideas, identify new marketing opportunities, and translate marketing strategies into actionable initiatives.
• Support marketing operations, including email campaigns, social media management, website updates, content development, and performance tracking.
• Use data and analytics to measure campaign effectiveness, identify areas for improvement, and provide actionable insights.
• Take initiative, improve existing marketing processes, explore automation opportunities, and contribute to building scalable marketing practices.

What you'll need

• MBA or PGDBM in Marketing from a Tier 1 business school.
• 3-5 years of total professional experience.
• Relevant experience in marketing, preferably in a B2B environment.
• Strong understanding of marketing fundamentals, brand positioning, and marketing strategies.
• Ability to think strategically, generate ideas, and translate them into actionable marketing initiatives.
• Experience in developing and executing marketing campaigns and product launch initiatives.
• Ability to manage social media marketing, content development, and brand communication.
• Willingness to take ownership of hands-on marketing activities and execution.
• Ability to identify opportunities to improve brand visibility, audience engagement, and marketing effectiveness.
• Strong understanding of social media platforms like LinkedIn and Twitter and their respective analytics.
• Strong written and verbal communication skills.
• Excellent understanding of marketing principles and the ability to think creatively and strategically.
• Strong ownership, initiative, and problem-solving abilities.
• High attention to detail and comfort working with data, systems, and dashboards.
• Ability to translate marketing performance data into clear, actionable insights.
• Ability to manage multiple projects and priorities simultaneously.
• Ability to develop persuasive marketing content and communicate ideas effectively.
• Basic design skills, including document formatting and creating social media graphics.
• Comfortable working with marketing tools such as HubSpot, Figma, Webflow, and Google Analytics.
• Adaptability and willingness to take on responsibilities beyond defined tasks as the marketing function grows.

Nice to have

• Undergraduate degree in Business Management, Finance, Economics, or a related field.
• Experience in the fintech industry (not mandatory).
• Hands-on experience with HubSpot, Google Analytics, Semrush (or similar tools), Webflow CMS, Figma and AI Assistants.

Details

• Location: Bengaluru, Karnataka, India.