Senior Account Manager - Digital Marketing & Project Delivery

Overview

Senior Account Manager responsible for independently managing multiple digital marketing client accounts, leading client relationships, overseeing campaign performance, and ensuring timely, high-quality project delivery, with guidance of team members across paid media, SEO, social media, content, design, and development.

What you'll do

• Act as the primary point of contact for assigned client accounts and build strong client relationships through proactive communication, strategic recommendations, and consistent delivery.
• Independently lead client meetings, performance reviews, campaign discussions, and strategic planning sessions.
• Translate client requirements into clear, actionable briefs for internal teams.
• Review campaign performance and provide meaningful recommendations beyond routine reporting.
• Confidently handle client questions, objections, escalations, and challenging conversations.
• Identify opportunities to improve campaign performance, lead quality, conversion rates, and overall marketing effectiveness.
• Manage client expectations regarding timelines, budgets, deliverables, and performance outcomes.
• Identify opportunities for account growth, additional services, and strategic initiatives.
• Independently manage multiple client accounts and concurrent digital marketing projects.
• Own project planning, execution timelines, deliverables, dependencies, and overall delivery quality.
• Coordinate with performance marketing, SEO, social media, content, design, and development teams.
• Convert client requirements into clearly defined tasks, responsibilities, and deadlines.
• Ensure campaigns, landing pages, creatives, reports, and other deliverables are completed on schedule.
• Track project progress, identify bottlenecks, and proactively resolve delays.
• Prioritise competing client requirements and allocate internal resources effectively.
• Conduct quality checks before deliverables are shared with clients or campaigns go live.
• Maintain structured project trackers, meeting minutes, action items, and follow-up mechanisms.
• Ensure accountability across internal teams and maintain consistent delivery standards.
• Anticipate potential risks and take corrective action before they affect client relationships or project outcomes.
• Guide and coordinate team members responsible for campaign execution and other digital marketing deliverables.
• Assign tasks, establish priorities, and ensure accountability for outcomes.
• Review campaign strategies, media plans, optimisation recommendations, and performance reports prepared by the team.
• Provide constructive feedback to improve execution quality, problem-solving, and operational efficiency.
• Support team members in resolving campaign-related and technical challenges.
• Ensure effective collaboration between performance marketing, creative, content, and technical teams.
• Monitor workload distribution, deadlines, and team productivity.
• Step in when necessary to troubleshoot campaign issues, review account configurations, or support critical execution requirements.
• Evaluate whether performance challenges originate from targeting, creatives, landing pages, tracking, lead handling, or other funnel stages.
• Develop practical action plans to address performance gaps.
• Recommend appropriate marketing channels, campaign approaches, budget changes, and optimisation priorities.
• Connect campaign performance with business outcomes such as qualified leads, admissions, sales, and revenue.
• Stay updated on digital advertising developments, platform changes, automation, and emerging marketing practices.

What you'll need

• 6–8 years of experience in a digital marketing agency, with substantial client-facing responsibilities.
• Proven experience independently managing multiple digital marketing client accounts.
• Strong client servicing, relationship management, and stakeholder communication skills.
• Demonstrated experience in project management, task coordination, resource planning, and delivery ownership.
• Strong hands-on background in Google Ads and Meta Ads.
• Working knowledge of LinkedIn Ads.
• Advanced working knowledge of Google Ads, Meta Ads, and LinkedIn Ads, including campaign structures, targeting, bidding strategies, budget allocation, audience segmentation, and optimisation techniques.
• Practical experience setting up, managing, or optimising paid advertising campaigns.
• Solid understanding of GA4, GTM, conversion tracking, attribution, and performance reporting.
• Working knowledge of Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking implementations.
• Understanding of conversion tracking, attribution, remarketing, and campaign measurement.
• Ability to interpret campaign data and confidently recommend optimisation strategies.
• Experience coordinating cross-functional teams across performance marketing, SEO, social media, creative, content, and development.
• Ability to manage competing priorities, tight deadlines, and multiple client expectations.
• Excellent verbal and written communication skills, including the ability to lead client meetings independently.
• Strong problem-solving skills, attention to detail, and ownership mindset.
• Ability to guide team members, review their work, and ensure timely completion of deliverables.

Details

• Full-time, senior individual contributor / team management role.
• Location: Bengaluru, Karnataka, India.