Growth Planning & Insights Manager - Middle East & Asia

Overview

Own the operational performance insight and forecasting capability for enrolment growth across 30+ schools in the Middle East, India and Asia, providing performance visibility, forecasts, diagnosis and recommended actions to Marketing, Admissions, Retention and Regional Leadership.

What you'll do

• Own the consolidated operational view of enrolment performance across schools and regions, tracking actual and forecast performance against new enrolment, re-enrolment and overall enrolment targets and agreed phasing.
• Maintain and continually update enrolment forecasts as pipeline performance, re-enrolment, withdrawals, cancellations and conversion assumptions change; quantify emerging gaps, model scenarios and identify the additional new enrolment or other improvement required to recover them.
• Support annual enrolment target-setting and phasing with Finance and Regional leadership, working back from target to the leads and media budget needed.
• Analyse performance across the end-to-end customer funnel at school, regional and divisional level to distinguish between demand generation, lead quality, Admissions conversion, Retention/re-enrolment and other operational issues.
• Explain why performance is happening, what it means for forecast performance, where intervention is required and what action should happen next; proactively identify material risks and opportunities and provide prioritised recommendations.
• Own the weekly growth performance review and intervention action log.
• Lead the regular growth performance view for regional Marketing, Admissions and Retention teams, and increase monitoring and analysis frequency during critical enrolment periods, including daily views where required.
• Work with Regional Marketing Managers, Admissions and Retention leaders and Hub specialists to translate performance issues into action, track agreed interventions and assess their impact.
• Provide deeper analysis of individual schools, regions and pipeline stages to test hypotheses, identify root causes and focus teams on the highest-value corrective actions.
• Develop and maintain operational dashboards, reports and exception views required to manage enrolment performance, leveraging Group platforms and standard reporting wherever these meet divisional requirements.
• Support Marketing investment and optimisation decisions through analysis of demand generation, lead quality, funnel progression, channel and campaign effectiveness, investment, attribution and ROI, partnering with specialist Marketing owners.
• Combine and reconcile data from CRM, enrolment systems, digital platforms, Marketing investment and other relevant sources; identify material inconsistencies or data-quality issues and work with Group and system owners to resolve them at source.
• Act as the key divisional interface with Group Data & Analytics, translating central platforms, definitions, dashboards and data products into divisional performance management and surfacing operational requirements or gaps.
• Standardise and automate recurring data preparation, validation, analysis and reporting wherever practical.

What you'll need

• 6–10 years' relevant experience in commercial analytics, growth analytics, performance insight, business intelligence or Marketing analytics, ideally within a multi-site, multi-brand or customer-led organisation.
• Demonstrated commercial performance management experience, including tracking performance against targets and phasing, dynamic forecasting, scenario modelling and gap analysis, with evidence of translating emerging gaps into actionable recommendations.
• Strong customer funnel and conversion analytics experience, with the ability to diagnose root causes across acquisition/demand, lead quality, sales or Admissions conversion, retention/re-enrolment and other lifecycle stages rather than analysing Marketing activity in isolation.
• Experience working across multiple business units, brands, locations or markets, consolidating local performance into a portfolio, regional or enterprise view.
• Strong hands-on analytical and BI capability, including advanced Excel, Power BI or equivalent visualisation tools, and practical SQL or equivalent querying capability.
• Experience integrating and reconciling multiple commercial data sources, including CRM/customer pipelines, digital Marketing platforms, sales/enrolment or operational systems and investment/financial data, with a strong understanding of data quality and governance.
• Demonstrated ability to influence commercial action through insight, including presenting complex analysis to senior non-technical stakeholders, constructively challenging assumptions and making recommendations that changed decisions or interventions.
• Willingness to travel to the Middle East, Malaysia, Vietnam and Thailand from time to time.

Nice to have

• Experience in a distributed customer acquisition and conversion environment such as education, multi-site consumer services, hospitality or healthcare.
• Agency experience, particularly within media, performance or analytics in a client-facing role.
• Degree in Analytics, Statistics, Economics, Business, Marketing or a related discipline (relevant experience and demonstrated capability are more important than formal education).

Details

• Permanent contract.
• Must work from the Bangalore office; remote working is not permitted.
• Reports to the Head of Growth Marketing Hub & Innovation – Middle East & Asia.
• Travel to the Middle East, Malaysia, Vietnam and Thailand from time to time.
• Subject to appropriate vetting, including an online due diligence search, references and satisfactory criminal background checks covering the previous 10 years' employment history.