Integrated Marketing Program Manager

Overview

Own end-to-end delivery of marketing's largest and most complex integrated campaigns and go-to-market programs, acting as the planning partner to marketing leadership and leading the program management practice for marketing from an India office.

What you'll do

• Own end-to-end delivery of marketing's largest and most complex cross-functional programs, from intake and planning through launch, measurement, and optimization.
• Translate go-to-market and marketing priorities into integrated roadmaps, milestone plans, dependency maps, and risk registers.
• Co-own execution alongside functional leads, partnering with product marketing on launches, brand on creative delivery, and demand generation on campaign activation.
• Ensure campaign briefs, objectives, audience definitions, content requirements, channel plans, measurement plans, and launch criteria are agreed before work enters execution.
• Manage portfolio-level visibility across concurrent programs, including prioritization, capacity trade-offs, escalation, and delivery risk mitigation.
• Own the integrated marketing calendar as the shared view of what marketing is delivering and when.
• Establish and run a center of excellence for program and project management across marketing.
• Build the foundational toolkit other teams use, including intake models, briefing standards, project templates, milestone and dependency frameworks, risk and status reporting formats, and launch checklists.
• Define and socialize standards and best practices for marketing execution, and help teams adopt them.
• Serve as lead practitioner and mentor for coordination and project management professionals across marketing operations, brand and communications, and digital, coaching on planning discipline, stakeholder management, risk management, and executive communication.
• Build and run operating cadences, including status reviews, planning cycles, and launch readiness forums.
• Improve intake, prioritization, approval, and launch governance processes across marketing.
• Facilitate senior stakeholder alignment, ensuring decisions, scope changes, approvals, and dependencies are documented, communicated, and resolved.
• Coordinate closely with the US-based Marketing Operations lead and the US-based process and program management counterpart.
• Apply AI tools practically to accelerate briefs, status reporting, documentation, and synthesis.
• Partner directly with the Chief Marketing Officer and marketing senior leadership on planning, prioritization, and trade-off decisions.
• Engage periodically with the Chief Revenue Officer and revenue organization leaders to align marketing execution with sales and pipeline priorities.
• Provide executive-ready visibility into program health, launch readiness, risks, blockers, trade-offs, and decisions required.

What you'll need

• 10+ years of experience in marketing program or project management, integrated campaign delivery, or marketing operations, including significant time at a senior level.
• Proven track record personally managing complex, high-visibility, multi-channel marketing programs in a fast-paced B2B environment, working directly with senior marketing leadership.
• Demonstrated ability to lead cross-functional teams, influence senior stakeholders, and drive accountability across functions without direct authority.
• Experience establishing program management standards, tools, or practices that other teams adopted, and mentoring other project or program management professionals.
• Strong working knowledge of how marketing moves from brief to content creation, channel activation, launch, and performance reporting.
• Practical fluency across core marketing channels, including email, web, webinars, events, paid media, organic social, and ABM programs.
• Experience running an integrated marketing calendar or equivalent planning system across multiple teams and channels.
• Excellent executive communication skills, with the ability to simplify complexity, present trade-offs, and escalate risks with recommendations.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Nice to have

• PMP, agile, or equivalent program management certification.
• Experience in technology, financial services, SaaS, or other complex enterprise go-to-market environments.
• Experience with marketing automation, CRM, and work management platforms such as Marketo, Salesforce, Smartsheet, Jira, Asana, or Workfront.
• Experience leading ABM or account-focused programs, including target account prioritization, sales alignment, and account-level performance tracking.
• Experience managing external agencies, media partners, freelancers, or offshore and shared-services delivery teams.
• Working knowledge of campaign measurement, including engagement and conversion metrics, pipeline influence, attribution, and funnel movement.
• Experience building a new team, function, or delivery model from the ground up.
• Experience collaborating across geographies and time zones.

Details

• Location: Bengaluru, India (India office).
• Senior individual contributor role with no direct people management responsibility.
• Maintain a working schedule with sufficient overlap with US business hours on at least a few days each week.