Lead, Master Brand Social – YouTube India (via Oliver)

Overview

Lead the YouTube India master brand and social workstreams through strategy, agency management and social-first activations, and manage a team of two.

What you'll do

• Lead the strategy, planning, agency briefing and execution of YouTube India's brand and social projects, ensuring activations drive measurable brand relevance and community engagement across leading platforms.
• Act as a strategic partner to Marketing and Business teams, ensuring social is prioritized in cross-functional forums and representing the YouTube social strategy.
• Manage and mentor a team of two, fostering a culture of best-in-class execution and attention to detail.
• Oversee agency partners to ensure adherence to operational excellence processes and on-brief, on-time delivery.
• Oversee production and influencer management workflows, ensuring content is culturally relevant and aligns with brand goals.
• Evaluate campaign performance, apply learnings from past activations to future strategies, and form data-driven points of view.
• Maintain rigorous standards for brand safety and ensure team and agency outputs align with internal compliance and operational excellence standards.

What you'll need

• 9–14 years of professional experience in social media marketing, brand management, or creative agency roles, with a focus on digital and content marketing.
• Complete immersion in the Indian social media and influencer landscape, with a proven track record of delivering best-in-class content and campaigns.
• Demonstrated success in people management and the ability to influence cross-functional partners in a fast-paced environment.
• Deep understanding of social media production and influencer management in the Indian market.
• Exceptional strategic thinking and communication skills, with the ability to articulate complex social strategies to diverse stakeholders.
• Passion for the YouTube ecosystem (users, creators and advertisers) and a commitment to being an advocate for the community.

Nice to have

• Experience in entertainment or content management with deep knowledge of APAC pop culture.
• Proven ability to manage complex budgets and multiple campaigns simultaneously in a dynamic environment.
• Proficiency in social analytics and sentiment monitoring to drive proactive and reactive strategies.
• Knowledge of Hindi and other regional Indian languages.
• Passion for and inquisitiveness about AI and new technologies; understanding of AI tools is beneficial, and ability to learn and digest the benefits and features of AI tools is critical.

Details

• Location: Mumbai, India.
• Remote work indicated in the requisition tags (#LI-Remote).