Lead Product Designer

Overview

Lead Product Designer role at Tide to shape key areas of the member experience as the Tide app evolves across 55+ products. Open to designers at Senior, Senior II or Lead level.

What you'll do

• Own end-to-end product design for complex challenges, from discovery and problem definition through detailed design and delivery.
• Create intuitive, engaging experiences that simplify the way members run their businesses.
• Partner closely with Product, Engineering, Data and Operations to understand customer and business needs, challenge assumptions and influence product priorities.
• Bring a strong design perspective to product strategy, not just execution.
• Translate complex technical requirements, workflows and regulatory constraints into clear, elegant and scalable experiences.
• Think beyond individual screens to create cohesive journeys across iOS, Android and web.
• Combine qualitative research, quantitative insights, experimentation and product metrics to understand problems, validate solutions and continuously improve the member experience.
• Deliver exceptional interaction and visual design, with a sharp eye for typography, layout, usability and detail.
• Contribute to the evolution of Tide's cross-platform design system while ensuring consistency without compromising innovation.
• Bring clarity to ambiguous challenges, communicate your thinking effectively and collaborate constructively with stakeholders.
• Share knowledge, provide thoughtful feedback and help raise the quality of design across the wider team.

What you'll need

• A strong portfolio demonstrating high-quality, end-to-end product design work, including complex digital products, workflows or systems.
• Strong systems thinking: think holistically about products, user journeys and interconnected experiences rather than isolated features or screens.
• Product thinking and commercial awareness: connect customer needs with business objectives and use evidence to inform decisions and make thoughtful trade-offs.
• A proven ability to work effectively within cross-functional teams, build strong relationships, constructively challenge assumptions and communicate complex design decisions clearly.
• Strong proficiency in Figma, prototyping and modern design systems, with an excellent understanding of interaction patterns, accessibility and the technical implications of design decisions.
• Confidence taking ownership of complex challenges and creating clarity where requirements aren't fully defined.
• Empathy and curiosity about the people you're designing for, and openness to feedback.

Nice to have

• Curiosity about how AI is changing the way products are designed and experienced, and interest in experimenting with emerging tools.
• Experience in fintech or other complex, regulated environments.

Details

• Locations: Bengaluru, Delhi NCR and Hyderabad, India.
• Flexible in-person and remote work model; regular in-person gatherings encouraged.
• Work from abroad for up to 90 days annually (WOO).